2014 SDCC Day 3: Hasbro Marvel Panel

The Hasbro/Marvel panel from the 2014 San Diego Comic Con features Adam Biehl (Vice President, Global Marvel Line at Hasbro), Jesse Falcon (Director of Hardlines, Marvel), Dwight Stall (Senior Marvel Product Design Manager, Hasbro), Bobby Vella(sp) (Marvel Legends Designer) and Laura Gillwahl (Marketing).

We are bringing you live coverage of this panel as it happens so be sure to refresh your browser often over the course of the next hour.

Going over SDCC exclusives.

Super Hero Mashers launched this year. Kid focused. 2015 will see Logan and Skaar, Juggernaut and Whiplash.

Variant Covers Styled and Photoed By Alex Kropinak.

Avengers Marvel Legends Wave 1. Machine Man, Scarlet Witch, Captain Marvel, Odin The All Father is the Build-A-Figure & King Thor when using swappable parts. Wave 2: Spider-Woman, Hellcat and Thanos Build-A-Figure. Alex Maleev will do custom artwork for the packaging.

Avengers movie Nick Fury, Maria Hill and Coulson Marvel Legends.

Modern Gamora is coming 2016 and Captain Marvel (female) for 3.75" line.

Marvel Legends Nova was one of the best selling figures they've had and already talking about a second wave of Guardians of the Galaxy figures.

Infinite Series -

Wave 1: Black Cat, Big Time Spider-Man, Bishop, Jim Lee Beast, Sandman, Swap Classic Grey Beats and all sand Sandman.

Wave 2: Thunderstrike, Doc Ock, Juggernaut Colossus, Armored Daredevil, Vulture, Shanna and Nothstar

More Marvel Legends:

Star-Lord, Gamara Classic Look, Groot, Drax 5 pack coming next year. Not announcing where it will be sold.

Marvel Legends Magik & Dormammu are coming, don't know when or where.

Dwight would like to see Reevers Marvel Legends. ROM Marvel Legends is not possible.

Bulldozer would have been in 2015 wave 1 but it would not have fit due to size with Odin but they are still working on getting it out. Made a hint it could end up being a Build-A-Figure for a future Marvel Legends wave this year.

Some of the delays like with Hawkeye and Iron Fist has allowed them to go back and improve them. Iron Fist will have multiple kung-fu hands.

Vehicles would be very tough for Marvel Legends. Jesse Falcon says he's glad they never released the one Toy Biz was working on because it would have been terrible.

They might try and test higher price point IE larger figures since they haven't lost much in the way of sales from the $20 6" basic figures.

Key characters they say that they will try to get more solid cases released to help fans the figures in demand in their hands.

X-Men figures for Marvel Legends we probably wouldn't see untill 2016 when X-Men: Apocalypse movie comes out.

They are now saying Hawkeye and Iron Fist are not swap figures but that Sentry and Machine Man are swaps. This is different from what we were told by Hasbro yesterday.

3.75" is doing well and strong. They want to make sure it remains strong by getting the best characters out as possible. Articulation 2015 we will see all-new base bodies and as they go through the change we will see them evolve. So starting out we may see less articulation but they are trying to keep detail and deco. As they tweak things we will likely see more articulation return where appropriate.

They are working on the distribution for the 3.75" to get them out to general retail.

Great Lake Avengers Marvel Legends???? If Squirrel Girl ever appears in a film she will become a figure, Dwight promises.

Panel Ends.