Hasbro Officially Confirms Product Price Increases

Jay Cochran - April 27, 2021

Back in early January we were the first to warn you of coming price increases for Hasbro's action figure lines like Marvel Legends. The MSRP for a regular 6" collector figure are going from $19.99 to $22.99.

Today Hasbro held a virtual investor event in order to announce their first quarter 2021 financial results. According to Reuters, during that event Hasbro for the first time officially confirmed the price increases coming to their products later this year as they deal with rising material costs.

The toymaker, like most U.S. manufacturers, has had to contend with rising resin, packaging and metal prices, as well as soaring transportation costs due to high demand and supply disruptions caused by the COVID-19 pandemic.

We've already started to see the increased MSRP for some Marvel Legends figures including the recently solicited Iron Man URSA Major Build-A-Figure wave which will be out later this year.

Now while the MSRP on that Iron Man wave is $22.99 a figure. I have noticed larger retailers such as Target are still offering those figures with the older $19.99 price.

As I understand it, often times large stores who order product in greater numbers than what a small store can order get bigger wholesale discounts. This sometimes allows those bigger stores to maintain lower costs, at least for a while. That's great for the consumer of course, but sucks for the small businesses who simply just can't afford to keep the figures at the lower prices.

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Comments...

Last 10 comments - ( Read All Posts )

leokearon - 2021-05-04 @ 6:47 am

1 hour ago, Emnems80 said:
If I ever find them I will. The only two I remember for sure that I bought at that time were Megatron and a box set of the Constructions.

I know Constructicon boxsets are a favourite for Knock-Offs, Megatron not as much

Emnems80 - 2021-05-04 @ 5:34 am

5 hours ago, Gigantor said:
Oh yeah, I forgot to include those! I've had to resort to making my own dios over the years as Hasbro seems to be adverse to doing them. Losing millions of $$ imo. I'd rather plunk down $350 on a 2ftx2ft sq destroyed city block type dio that includes a couple of 6' scale destroyed vehicles than 1 giant figure.. Don't have to be full sided buildings, just front & few inches of the sides, bout 12'-16- tall & made to snap together so you can disassemble them for storage or moving elsewhere. Make em outta solid polystyrene or pvc.

Wow, didn't realize you made those dios yourself. Awesome!

Emnems80 - 2021-05-04 @ 5:33 am

13 hours ago, leokearon said:
Sadly given my limited space, most of my collections are in plastic boxes. If you aren't sure you could check to see if they have the Hasbro/Takra mark and date or a rubsign depending on the year/toy

If I ever find them I will. The only two I remember for sure that I bought at that time were Megatron and a box set of the Constructions.

Gigantor - 2021-05-03 @ 11:55 pm

8 hours ago, Emnems80 said:
Plus you got some awesome dios and custom marvel figures (like those classic sentinels you were showing off, in a good way, a week or two ago).

Oh yeah, I forgot to include those! I've had to resort to making my own dios over the years as Hasbro seems to be adverse to doing them. Losing millions of $$ imo. I'd rather plunk down $350 on a 2ftx2ft sq destroyed city block type dio that includes a couple of 6' scale destroyed vehicles than 1 giant figure.. Don't have to be full sided buildings, just front & few inches of the sides, bout 12'-16- tall & made to snap together so you can disassemble them for storage or moving elsewhere. Make em outta solid polystyrene or pvc.

leokearon - 2021-05-03 @ 4:03 pm

25 minutes ago, Emnems80 said:
Man I wish I could see that! The problem with my old Transformers would be knowing which ones are authentic. I know a few of them I picked up in Taiwan as a kid in the early 90s. Looking back I'm pretty sure all of those were probably knockoffs.

Sadly given my limited space, most of my collections are in plastic boxes. If you aren't sure you could check to see if they have the Hasbro/Takra mark and date or a rubsign depending on the year/toy

Emnems80 - 2021-05-03 @ 3:39 pm

20 hours ago, Gigantor said:
Between comic based good guys and villains, I probably have close to 120ish ML figs total. And I've been collecting Hasbro ML line since 2014-15'.

Plus you got some awesome dios and custom marvel figures (like those classic sentinels you were showing off, in a good way, a week or two ago).

Emnems80 - 2021-05-03 @ 3:36 pm

7 hours ago, leokearon said:
I still have all my Transformers from when I was a kid and my collection is still growing

Man I wish I could see that! The problem with my old Transformers would be knowing which ones are authentic. I know a few of them I picked up in Taiwan as a kid in the early 90s. Looking back I'm pretty sure all of those were probably knockoffs.

leokearon - 2021-05-03 @ 7:53 am

7 hours ago, Emnems80 said:
Wish I still had vintage stuff. Could still be in my parents attic. Could have lost a lot of it with all the moving growing up a military brat. As a kid in the 80's I had GI Joe, Transformers, Star Wars, and Voltron just to make a few.

I still have all my Transformers from when I was a kid and my collection is still growing

Emnems80 - 2021-05-02 @ 11:59 pm

6 hours ago, sentinelofliberty41 said:
I haven't bought any Classified yet but I do have Flint and Lady Jaye pre ordered. I have literally over a hundred 25th and maybe half that in vintage betweenfiguresandvehicles. They're seriously the most addictive toyline I collect, lol.

Wish I still had vintage stuff. Could still be in my parents attic. Could have lost a lot of it with all the moving growing up a military brat. As a kid in the 80's I had GI Joe, Transformers, Star Wars, and Voltron just to make a few.

Gigantor - 2021-05-02 @ 7:03 pm

Between comic based good guys and villains, I probably have close to 120ish ML figs total. And I've been collecting Hasbro ML line since 2014-15'.

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