Hasbro Moves Away From The Haslab Model With New Marvel Legends Dragon Man Figure

Hasbro Moves Away From The Haslab Model With New Marvel Legends Dragon Man Figure


Jay Cochran - July 30, 2024
In a somewhat surprising announcement last week during San Diego Comic Con, Hasbro announced they would not be offering a Marvel Legends Haslab for 2024. Instead they would be experimenting with a new timed made-to-pre-order model with their newly announced Dragon Man figure.

So you might be asking how exactly will this new model differ from the Haslab? The two biggest differences will be that there will no longer be a publicly stated minimum order number. The second big difference is there will no additional stretch goals.

With the new system there will be a stated pre-order window and if you don't pre-order the figure during that window, then you won't be able to get the figure unless you go to the secondary market for it. At least that is what I was told By Hasbro during SDCC. In other words once the pre-order window closes you will no longer be able to purchase the figure. I was told likely people won't be charged for the figure until the pre-order window closes.

While their won't be a publicly stated minimum pre-order number as we saw with Haslabs, if by chance the figure doesn't receive enough orders to justify the cost of having it made, then likely all pre-orders would be canceled.

The figure will be sold as a Hasbro Pulse website exclusive.

While Dragon Man which will stand 10.5" tall and have a wingspan of 17.5" wide is considered a mid-sized figure, there is nothing that says Hasbro won't be able to use this new model for larger figures or vehicles down the road.

It's hard to say for sure, but my guess is we will see Hasbro offer figures with this made-to-pre-order model 1-2 times a year if the Dragon Man campaign proves to be successful.

We don't yet know how long the pre-order window for Dragon Man will be open for or even when it will go up for pre-order. My guess is that it will go up sometime in September, possibly even during the Hasbro Pulse-Con event which will be on September 13.

We still don't know how much Dragon Man will retail for. I could see it costing anywhere from $75-$175, but that is purely just a guess.

From the images Hasbro showed during SDCC, it looks like Dragon Man will include an extra pair of hands and a book. I am not sure if those accessories are finalized or not.

Check out our gallery of images of the upcoming Dragon Man figure from SDCC below in our GALLERY!

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Comments...

Last 10 comments - ( Read All Posts )
Faust - 2024-09-13 @ 11:37 pm
On 9/9/2024 at 5:18 PM, Reno said:

As someone who bought all of the first 6 waves of Super 7's Ultimate TMNT Line, I can safely say that I expect the quality and value of this Dragon Man to be much better than what Super 7 does. I personally wouldn't have blinked at $100 for this and I already have the original Toy Biz F4 Classics version.

I never said the quality was good for S7, I'm just stating that Hasbro's pricing is as nuts as S7's. Funny you mention the old Dragon man cos I sold mine almost triple the price of this one LOL, ah the good ol days

On 9/9/2024 at 5:00 PM, tarot said:

a 10inch tall, 17.5inch wide, with 2 sets of wings, 2 sets of hands, a big book and glasses that is a very limited release.....That price is cheaper then it should be.

*looks at Diamond Select *NO!

since83 - 2024-09-12 @ 3:28 pm

I wonder if they will shoot us an email or update the page if it gets to the mystery number. Or if we'll just have to wait till the 17th. I didn't like not knowing at first, but it takes away the conversation for the haters. No, "look how slow it's selling". But it will also take away the people that will only order if it IS getting made. But I think the way they are doing it takes away a lot of the confusion and misunderstanding about how the former model worked.

MODADDYDODOK - 2024-09-11 @ 2:39 pm

Exciting. Now I want Diablo even more than before.

leokearon - 2024-09-10 @ 4:12 pm

I looks fantastic and the price is very good, but I have no room for it

GnarlyCharlie85 - 2024-09-10 @ 2:39 am
On 9/9/2024 at 8:52 PM, raziel0203 said:

Locked this preorder in without hesitation. Truly an amazing offering at a price point much lower than I think most of us anticipated. Bummed I'll have to wait a year to get it but I'm exited nonetheless! Well done Hasbro!

Here here! I think hasbro really deserves praise for this offering. Glad to see everyone happy with the price and now the possibilities are endless for future big characters!

raziel0203 - 2024-09-10 @ 1:52 am

Locked this preorder in without hesitation. Truly an amazing offering at a price point much lower than I think most of us anticipated. Bummed I'll have to wait a year to get it but I'm exited nonetheless! Well done Hasbro!

since83 - 2024-09-10 @ 1:48 am
On 9/9/2024 at 8:02 PM, Welcome said:

Good price but does it charge after preorder date or when shipped would love if they clarify

Charge when ship. I was wondering the same thing. If you click on the "more info", or however it's worded, under the initial info it says this at the end.

I kind of liked the charge on the end of pre-order for Haslabs, cause who knows what next year holds, but maybe they were worried about the dumbest argument against them last year, the " they're gonna invest my money" complaint. Smh. Or maybe they just wanted to distance MTOs as much as they possibly could.

Welcome - 2024-09-10 @ 1:02 am

Good price but does it charge after preorder date or when shipped would love if they clarify

Zombiesnstuff - 2024-09-10 @ 12:55 am

Wow they surprised me with that price point , I was sure this was gonna be 100 bucks. I'm definitely putting in my order tonight .

watanabefan - 2024-09-10 @ 12:22 am

Looking real good and the pricepoint ain't too bad. Hoping they use this program to get us a Capcom Sentinel eventually.

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