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Toy Fair 2009: Hasbro Unveils Toys Inspired By Two New Marvel Animated TV Series
Marvel: Jay Cochran on 2009-02-13

The Marvel Universe is expanding in 2009 to include two new animated television series on Nickelodeon’s Nicktoons network – Wolverine and the X-Men and Iron Man: Armored Adventures. To maximize the fun and excitement, Hasbro, Inc. (NYSE: HAS) has created all-new action figure lines in the style of the new animation, featuring fantastic detail and articulation that will thrill fans of the new shows.

In addition to these new Marvel toys, Hasbro will continue its popular Iron Man movie and Spectacular Spider-Man animated series toy lines in 2009. Have a blast launching your favorite armored SUPER HERO into orbit with ROCKET BLAST IRON MAN, or enjoy some laughs with the antics of WISECRACKIN’ ELECTRONIC SPIDER-MAN.

A sample of Hasbro’s Marvel products available in Spring 2009

WOLVERINE ANIMATED ACTION FIGURES
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2009)
Hasbro’s line of WOLVERINE ANIMATED ACTION FIGURES will give kids the figures they need to recreate their favorite scenes from the new, animated Wolverine TV series. These action figures are designed in the popular 3-3/4-inch scale and are inspired by the story and characters of the new TV series.

SPECTACULAR SPIDER-MAN ACTION FIGURES
(Approximate Retail Price: $9.99; Ages 4 & up; Available: Spring 2009)
The 2009 line of THE SPECTACULAR SPIDER-MAN ACTION FIGURES capture the animated series’ fun and exciting new theme – Spider Battles! Kids can recreate their favorite scenes from the popular show and gather the collectible spiders included with each figure. In all, 21 Spectacular Spider-Man and villain action figures from the animated series are available in 2009.

WISECRACKIN’ ELECTRONIC SPIDER-MAN
(Approximate Retail Price: $19.99; Ages 4 & up; Available: Spring 2009)
“Who’s your favorite web-slinger?” “Let’s round-up some bad guys!” “My Spider-sense is tingling.” – These are just a few of Spider-Man’s catch phrases that are included in Hasbro’s all-new WISECRACKIN’ ELECTRONIC SPIDER-MAN figure. Inspired by the popular Spectacular Spider-Man animated series and featuring a variety of web-slinging sounds and fun wisecracks that will make kids laugh, this 12-inch-tall figure also offers great posability and comes with a web and web projectiles.

ROCKET BLAST IRON MAN
(Approximate Retail Price: $36.99; Ages: 8 & Up; Available: Spring 2009)
Kids will love reenacting the excitement of Iron Man’s aerial maneuvers from last year’s hit movie. Hasbro’s ROCKET BLAST IRON MAN figure shoots up to 40-feet into the sky, then launches a jet at its peak so the hero can sail back to Earth.

IRON MAN ANIMATED ACTION FIGURES
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Fall 2009)
Hasbro’s line of IRON MAN ANIMATED ACTION FIGURES are designed in the popular 3-3/4-inch scale and are inspired by the story and characters from the new animated IRON MAN TV series. This impressive line will give kids the figures they need to recreate their favorite scenes from the new series.

A sample of Hasbro’s Marvel products available in Fall 2009

ULTIMATE SPIDER-SENSE SPIDER-MAN
(Approximate Retail Price: $34.99; Ages 4 & up; Available: Fall 2009)
The interactive ULTIMATE SPIDER-SENSE SPIDER-MAN figure stands at an impressive 12 inches tall and features a fun variety of electronic lights and sounds. When Spidey’s eyes light up, kids will know “his spider sense is tingling”! Play the figure’s web-slinging sounds and experience the web-projectile-blasting action.

IRON MAN MOVIE ACTION FIGURES
(Approximate Retail Price: $11.99; Ages: 4 & up; Available: Spring 2009)
In 2008, Hasbro introduced a line of 6-inch action figures based on the incredibly successful Iron Man movie. This year, Hasbro will release even more exciting action figures based on both the movie and the IRON MAN comics. Each figure comes equipped with action features or accessories, allowing fans to re-create their favorite scenes from the movie and IRON MAN’S rich comic history.

Check back starting tomorrow for complete coverage of Hasbro's showroom at the 2009 Toy Fair.


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