Hasbro and Marvel Extend Strategic Licensing Agreement Through 2017

yea lol

lol your back do you work for hasbro or something

lol that was funny

lol your back do you work for hasbro or something

Apparently the only way people can understand basic business is to work for Hasbro?

No, I don't think so. The tired refrain of "You must work for Hasbro" or "Hasbro Apologist" being applied to anyone that shows a shred of common sense about the overall situation here is really immature, I must say. Some folks here seem to think that Hasbro shouldn't be actually trying to make money, and instead catering to them personally. That's what I meant by the "charity" comment.

The Marvel Universe figures don't cost much/any more than the other non-generic 3 3/4" figures that are on the market right now, and toy prices have been going up across the board for the last year or two. Maybe if people paid just a tiny bit of attention to things outside of whining about a company that's only (at worst) half at fault for what's become of Marvel Legends, they might realize that too. There's a difference between agreeing with everything Hasbro does (I don't) or liking every single product they put out (I don't), and understanding why they do things the way they do.

I think Hasbro's Marvel Legends had good points and bad points. I didn't hate the line, but I didn't buy every figure they made, either. You could also EASILY tell that Hasbro's Marvel Legends didn't sell through (there's a difference between "selling through" and just "selling" BTW) nearly as well as Toy Biz. Maybe they were overproduced/overordered, but regardless, the long-standing pegwarmers from series one and two (and a couple from three) most assuredly hurt retailers' confidence in the line. That means lower orders (compare the amount of Two-Packs making it to shelves to the amount of figures that were on shelves for HML one and two), and less profits for Hasbro on the line. When profits start to fall, it's time to do something different before they become actual losses. That's simple business.

Hasbro can't "save" Marvel Legends on their own. The retailers and the consumers have to be behind the line as well.

lol your back do you work for hasbro or something

aman and good for you for not buying into the trick

Oh give me a freaking break....

It's like some of you people think Hasbro's running a charity instead of a business.

All of you have brought up excellent points but you know what the people around here are right the reason MLs took a backseat is to sell the MU. It was the only way the could sell those awful pieces of plastic. I saw these on a toy run yesterday in my local Toys R Us and they are bad they're worse than hasbro MLs. I even put them in a side by side comparison with the Star Wars and Indian jones figures and they pale in comparison, the paint quality is awful plus the are so friggin' small shorter than the other 3/34" figures they had in the store. Next was the price 9.29 before tax for them when the Spider Man line was 12.99, for 4$ more I would get my plastics worth. Granted the price thing is here in Puerto Rico where they add shipping costs but you can see my point, instead I bought the Elektra/Ronin variant 2 pack. I know people here think they're great and are gonna get them and I respect their opinion but me, personally I think they suck. I don't know if this line will get better in time or it will tank, I don't care. But if this the future of marvel figures I don't any part of it. sorry for the long post I needed to vent.

aman and good for you for not buying into the trick

All of you have brought up excellent points but you know what the people around here are right the reason MLs took a backseat is to sell the MU. It was the only way the could sell those awful pieces of plastic. I saw these on a toy run yesterday in my local Toys R Us and they are bad they're worse than hasbro MLs. I even put them in a side by side comparison with the Star Wars and Indian jones figures and they pale in comparison, the paint quality is awful plus the are so friggin' small shorter than the other 3/34" figures they had in the store. Next was the price 9.29 before tax for them when the Spider Man line was 12.99, for 4$ more I would get my plastics worth. Granted the price thing is here in Puerto Rico where they add shipping costs but you can see my point, instead I bought the Elektra/Ronin variant 2 pack. I know people here think they're great and are gonna get them and I respect their opinion but me, personally I think they suck. I don't know if this line will get better in time or it will tank, I don't care. But if this the future of marvel figures I don't any part of it. sorry for the long post I needed to vent.

Joes (on their stands) are smaller than MUs. I think the MUs are ok. Joes are better quality (at least the Joes I have compared to the two MUs I have). I didn't compare to SW or IJ (tho I don't think they are as good as the IJs my kids have - not even close).

All of you have brought up excellent points but you know what the people around here are right the reason MLs took a backseat is to sell the MU. It was the only way the could sell those awful pieces of plastic. I saw these on a toy run yesterday in my local Toys R Us and they are bad they're worse than hasbro MLs. I even put them in a side by side comparison with the Star Wars and Indian jones figures and they pale in comparison, the paint quality is awful plus the are so friggin' small shorter than the other 3/34" figures they had in the store. Next was the price 9.29 before tax for them when the Spider Man line was 12.99, for 4$ more I would get my plastics worth. Granted the price thing is here in Puerto Rico where they add shipping costs but you can see my point, instead I bought the Elektra/Ronin variant 2 pack. I know people here think they're great and are gonna get them and I respect their opinion but me, personally I think they suck. I don't know if this line will get better in time or it will tank, I don't care. But if this the future of marvel figures I don't any part of it. sorry for the long post I needed to vent.

I'm not posting to agree or disagree with any of the opinions that have been stated here, but there are some facts that can be cleared up with some simple research online. Took me two minutes to find the answers.

These are a couple of quotes from the Wall Street Journal dated October 18th, 2008:

"Wal-Mart Stores, accounting for more than one-fourth of U.S. toy sales..."

"Toys "R" Us lost its status as the nation's largest toy seller by revenue to Wal-Mart in 1998."

Wal-Mart may have nothing to do with what has happened to Marvel Legends at all, but to say that a company that sells over 25% of the toys by revenue in this country doesn't have some pull on the toy industries and what they produce is probably not accurate. Any mass toy manufacturer is going to do their best to provide product that sells well at good ol' wally world if only because they want demand for their toys from the largest retailer to remain high. However, Hasbro could have many reasons for putting ML on hiatus. It could be any of the reasons that have been speculated by those of you posting on here, or it could be something different entirely. Only Hasbro knows the answer to that one.

As a side-note... I hate shopping at Wal-mart.

I'm 24 and I have a small business management degree. I was a manger at wal-mart for 2 years. I think it would be great if hasbro would tell everyone why they are not for sure doing ML's. But, I would have to say it's not because of wal-mart it's probably because they want people to buy a toy that cost 1/3 less to make for almost the same price. But, next to the ML's on the pegs they are worth alot less. So, take away the ML's and if they sell the same amount they would have bought of the ML's then hasbro makes alot more money.

Finally someone who gets it and is making sense !!