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Wolverine And The X-Men: Heroes Return Trilogy DVD
Marvel: Jay Cochran on 2009-03-11

Street Date: 4/21/09
Order Date: 3/25/09
DVD SRP: $14.98

PROGRAM DESCRIPTION
This April, Marvel Animation and Lionsgate team up to unveil the first DVD release of the all-new animated series Wolverine And The X-Men. In the debut release, Wolverine And The X-Men: Heroes Return Trilogy, the world has spiraled out of control and it’s up to Wolverine to reunite the broken heroes formerly known as the X-Men to prevent the world’s destruction and save the future. The trilogy includes the first three-story arc of the Nicktoons series that began broadcasting regularly on January 23, 2009. The DVD is loaded with special features that include audio commentaries, a featurette and character profiles and will be encased in an embossed O-Card. Wolverine And The X-Men: Heroes Return Trilogy will appeal to fans of all ages when it becomes available on DVD on April 21, 2009 for the suggested retail price of $14.98.

With 45 years of best selling comic books, a massive fan base spanning all ages and three feature films grossing over one billion dollars at the box office, the franchise is a proven phenomenon. Wolverine And The X-Men: Heroes Return Trilogy will be released just before the highly anticipated new Fox summer blockbuster live-action film X-Men Origins: Wolverine starring Hugh Jackman.

SYNOPSIS
In the late 20th century, mankind began to change. Suddenly, teenagers developed incredible abilities that science classified as the next stage in human evolution. In response, Professor Charles Xavier created The Institute for Gifted Youngsters so the young “mutants” could learn to control their uncanny abilities and live in harmony with the non-mutant members of society. From then on, Xavier’s students – the X-Men – intervened to protect the peace until a mysterious explosion devastated Xavier’s school. Leaderless and without direction, the X-Men disbanded and the man known as Wolverine struck out on his own.

Wolverine And The X-Men Heroes Return Trilogy DVD One year later, the once fiercely independent Wolverine must reunite the X-Men to prevent a horrible vision of the future where the X-Men have given up on Xavier’s mission and the world has fallen into chaos. With great tragedy in their past and their future, Wolverine must lead Xavier’s disillusioned heroes against the forces of fate and destiny. Only together can the X-Men steer the course of history away from catastrophe and save us all.

SPECIAL FEATURES*
• Character Profiles: Wolverine and the X-Men
• “Making of Wolverine and the X-Men” featurette
• Audio commentary with Supervising Producer Craig Kyle and Head Writer Greg Johnson
• Audio commentary with Lead Director Boyd Kirkland and Director Steven Gordon
• “Nicktoons Network Going InScene” Wolverine and the X-Men
*special features subject to change

MARKETING SUPPORT
Using razor sharp marketing claws, Wolverine And The X-Men: Heroes Return Trilogy will be supported with a boy-targeted TV and online ad campaign delivering over 200 million impressions. The DVD release will be cross-promoted with Hasbro through an ad supported Wolverine toy launch as well as other WXM product partners in the spring of 2009. Two new Wolverine video games – Wolverine Search & Destroy Online Video Game and Activision Wolverine Theatrical Video Game - will be released around the street date of the title. The DVD will also be trailered on major upcoming Lionsgate DVD releases such as Hulk Vs, Punisher: War Zone and Happily N’ever After 2, resulting in exposure on over 2 million DVDs in the marketplace. Heavy promotional support will be included on Marvel.com and MarvelKids.com. Finally, Taco Bell gets into the act with a Wolverine And The X-Men: Heroes Return Trilogy ad in an April/May promotion that will distribute 1.8 million custom comics to its customers.

The 26 episode series will be broadcast on Nicktoons Network supported by a $5 million broadcast promotional plan which will deliver over 350 million impressions. The network is labeling April as “Wolverine Month” a campaign supported by numerous broadcasting promotions.

PROGRAM INFORMATION
Year of Production: 2009
Type: DVD Premiere
Rating: Not Rated
Genre: Television, Animation, Action, Adventure
Closed Captioned: English Closed Captioned
Subtitles: English and Spanish
Format: Widescreen
Feature Run Time: Approximately 68 minutes
DVD Audio Status: English and Spanish 5.1 Dolby Digital


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