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2003 Toy Fair Coverage: Go-Bots
Toy Fair 2003: Jay Cochran on 2003-02-15



Preschoolers are on a mission to protect the planet with their GO-BOTS hero-friends! In a race to save-the-day, preschoolers can make quick conversions as they prepare the GO-BOTS figures for action -- changing them from robots to vehicles and back again, all by themselves!

These colorful, chunky figures were specifically designed for preschoolers little hands to be easy-to-grasp, stand and convert. In 2003, preschoolers will be ready when they hear the GO-BOTS call-to-action, "GO-GO-GO-BOTS!"

THE GO-BOTS MISSION

Flashing through the Galaxy trailing a spectrum of colored energy is a city built on a comet, BOTROPOLIS -- home to the great race of planetary protectors, the GO-BOTS! Every year since the dawn of time, the GO-BOTS Council selects a new planet to protect. Earth is this year's candidate to receive its very own GO-BOTS team, whose bot-duty is to protect, serve, help, and guide the young planet into the future. When trouble calls the GO-BOTS team moves into action, adapting, changing, and modifying themselves to become the perfect solution for the problem at hand. You know help is on the way when you hear their call to action, "GO-GO- GO-BOTS!"

How do the GO-BOTS push, challenge, and change themselves into bigger, better, stronger, and more capable forms? GO-BRILLIUM. The GO-BOTS are made from GO-BRILLIUM, a flexible metallic element. Under the right circumstances, GO-BRILLIUM can instantly convert from gas, to liquid, to solid, making them the most adaptable creatures our galaxy has ever known.

Throughout history the planet Earth has been visited by a variety of intergalactic creatures. These creatures have been responsible for what earthlings have referred to as "natural disasters." These creatures have been the cause of earthquakes, floods, tidal waves, volcanic eruptions, tornadoes, and typhoons. Most of these visitors don't even realize how they're affecting Earth -- others do and just don't care. It is our GO-BOTS duty to protect Earth from the havoc these visitors cause. In some cases this means making the visitors aware of the results of their actions and finding a more appropriate home for them. In other cases more aggressive action is called for. This is not to say that the GO-BOTS only protect Earth from these intruders, but it does take up most of their time between averting train wrecks, forest fires, and the other more human problems they overcome.

With GO-BOTS, anything is possible, because they have the ability to change -- to become something new. GO-GO-GO-BOTS!

GO-BOTS 2003 PRODUCT LINE

GO-BOTS REINFORCEMENT HAULER

It's the ultimate GO-BOTS truck -- a massive tractor-trailer capable of hauling 2 GO-BOTS vehicles! The truck itself converts into 3 separate robots, each with its own transformation! With multiple conversions, this is six toys in one! It features cool sound effects and lights, the ultimate GO-BOTS robot! Batteries included.

Approximate Retail Price: $39.99 Ages: 3 & Up Available: Fall

GO-BOTS SPEEDBOT DRAGSTER

An awesome 2-in-1 toy! Changes from a robot into an incredible 16" dragster, complete with parachute! Easy 1-2-3 conversion makes it easy for preschoolers to change from robot to vehicle and back again -- all by themselves!

Approximate Retail Price: $19.99 Ages: 3 & Up Available: Fall

GO-BOTS AERO-BOT AND SILVERBOT ULTRA JETS

Easy conversion lets kids change figures from robot to jet and back again, all by themselves! In jet mode, AERO-BOT and SILVERBOT figures "soar" through the air, doing flips and dips as the sound of their jet engines fill the sky! In robot mode AERO-BOT and SILVERBOT figures talk and their eyes light up, giving them "extra sight" at night! Chunky styling makes it easy for preschoolers to hold and stand up! Batteries included. Approximate Retail Price: $14.99 Ages: 3 & Up Available: Spring/Fall

GO-BOTS AERO-BOT AND SPEED-BOT II RACER-BOTS

Quick-and-easy conversion allows preschoolers to change figures from robot to racecar and back again -- all by themselves! Chunky, colorful figures are specially designed for preschoolers -- little hands! Assortment includes AERO-BOT and SPEED-BOT II figures. Both have great racecar sound effects and GO-BOTS phrases. Batteries included.

Approximate Retail Price: $12.99 Ages: 3 & Up Available: Fall

GO-BOTS MISSION EARTH

GO-BOTS toys offer preschoolers the fun and "magic" of conversion in 3 simple steps! New assortment features both vehicles and animals! Quick-and-easy steps let preschoolers change figures from robot to animal or vehicle and back again -- all by themselves! Colorful figures feature chunky styling, so it's easy for kids to hold and stand them up!

Approximate Retail Price: $7.99 Ages: 3 & Up Available: Fall

GO-BOTS BOTROPOLIS

Easy conversion lets kids change figures from robot to vehicle and back again -- all by themselves! Colorful, durable figures for hours of exciting play! Chunky styling makes it easy for preschoolers to hold and stand up!

Approximate Retail Price: $7.99 Ages: 3 & Up Available: Fall

GO-BOTS SPEEDBOT WITH VIDEO

Special package includes SPEEDBOT action figure and a limited edition video with 2 episodes of the GO-BOTS animated series! Easy 1-2-3 conversion lets kids change figure from robot to vehicle and back again, all by themselves!

Approximate Retail Price: $7.99 Ages: 3 & Up Available: Fall

ABOUT PLAYSKOOL

As a leader in the infant and preschool toy category, PLAYSKOOL celebrates an incredible milestone in 2003 -- its 75th anniversary! Over the company's long history, PLAYSKOOL has had the unique opportunity to bring fun and learning to literally generations of children. Products such as MR. POTATO HEAD, SIT 'N SPIN and GLOWORM are toys parents and grandparents remember fondly from their childhood and are still available today for children to enjoy. As seen in the 2003 product line, PLAYSKOOL also continues to innovate, offering new, developmentally sound and entertaining toys for infants, toddlers and preschoolers. For more information on PLAYSKOOL, please visit us as www.playskool.com.





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