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Marvel Highlights For This Year's American International Toy Fair
Marvel: Jay Cochran on 2008-02-13

Hasbro, Inc. reveals some of it's exciting new Marvel related product offerings at New York’s annual American International Toy Fair.

IRON MAN

Marvel Studios’ big screen adaptation of Marvel’s legendary Super Hero Iron Man will land in movie theaters nationwide on May 2, 2008. But fans of Iron Man and the Marvel Comics Universe will not have to wait that long for the action to launch! On March 23, 2008, Hasbro, Inc. will introduce its line of Iron Man toys to support the first Marvel Super Hero flick of the year. The toy line features items for kids who are just discovering the Iron Man fantasy as well as diehard collectors. Highlights from the line-up include the REPULSOR-POWER IRON MAN action figure, styled after the character’s Mark III armored suit (Approximate Retail Price: $19.99; Ages: 4 & up; Available: March 23, 2008) and the IRON MAN N.R.F. 425 BLASTER that features10 rapid-fire repulsor darts and even comes with FLYPAPER™ Iron Man targets and poster and to enhance every child’s Iron Man roleplaying experience. (Approximate Retail Price: $19.99; Ages 6 & up; Available: March 23, 2008)

SPIDER-MAN

After his blockbuster movie sequel in 2007, Marvel’s ever popular wall-crawling, web-spinning Super Hero is back in full swing this year, serving as the inspiration behind a web of new Hasbro Spider-Man toys, including a line based on the new animated TV series, “The Spectacular Spider-Man.” The crown jewel of Hasbro’s 2008 Spider-Man lineup includes the first-ever Spider-Man toy that actually scales walls, REMOTE CONTROL WALLCRAWLER SPIDER-MAN (Approximate Retail Price: $49.99; Ages: 5+; Available: Fall 2008). For kids wanting to join Spidey in his crime-fighting escapades, Hasbro offers the SPINNING WEB BLASTER. And action figures featuring characters from The Spectacular Spider-Man join new offerings of action figure heroes and villains from the entire Spider-Man universe.

THE INCREDIBLE HULK

For nearly 50 years, Marvel’s The Incredible Hulk has been one of the most popular and recognizable Super Hero characters in the world. As Hulk fans await Bruce Banner’s alter ego smashing back into theaters on June 13, 2008 in Marvel Studios’ The Incredible Hulk, Hasbro unveils a monstrous new series of toys, games, and collectibles inspired by the movie. Highlights from the strong toy line-up include the ultimate Hulk role-playing toy HULK SMASH HANDS, (Approximate retail price: $19.99; Ages 3 & up; Available: May 3, 2008)movie action figures that appeal to kids and collectors alike, and even a singing and dancing HULKEY POKEY HULK plush figure that shows a more cuddly side of the Super Hero for the pre-school crowd. (Approximate retail price: $29.99; Ages: 18 months & up; Available: May 3, 2008)

Check back to Marvelous News this Saturday (2/16) for complete coverage of Hasbro's Marvel offerings at this year's Toy Fair.





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