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Toy Fair 2009: Hasbro Conquers Marvel Universe 3 3/4" At A Time
Marvel: Jay Cochran on 2009-02-13

This spring, Hasbro, Inc. – the creator of the action figure category and the leader in collector-favorite 3-3/4 inch action figure scale – launches the first-ever line of MARVEL UNIVERSE 3-3/4 inch action figures. The all-new MARVEL UNIVERSE line of beautifully detailed, highly articulated action figures feature a wide variety of SUPER HEROES from Marvel’s rich history of comic books, including favorites like SPIDER-MAN, HULK, WOLVERINE, DAREDEVIL, and CAPTAIN AMERICA.

Hasbro will also offer a great selection of new assortments in its existing Marvel toy lines in 2009. A dozen new MARVEL TRANSFORMERS CROSSOVERS will be introduced, as well as a wide variety of new toys and characters to the wildly popular SPIDER-MAN, MARVEL MIGHTY MUGGS and SUPER HERO SQUAD lines.

A sample of Hasbro’s Marvel products available in Spring 2009

MARVEL UNIVERSE 3-3/4-INCH ACTION FIGURES
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Fall 2009)
Hasbro’s mastery of 3-3/4-inch action figures has expanded into the Marvel Comics universe! MARVEL UNIVERSE 3-3/4-INCH ACTION FIGURES will delight diehard and casual fans alike. From SPIDER-MAN and X-FORCE WOLVERINE to DAREDEVIL and ULTIMATE CAPTAIN AMERICA, fans will be treated to 34 single-pack figures throughout 2009, each featuring exceptional articulation and poseability, as well as unique accessories and their own “top secret” file card.

MARVEL TRANSFORMERS CROSSOVERS
(Approximate Retail Price: $14.99; Ages 5 & up; Available: Spring 2009) MARVEL heroes and villains show off their new super power as they converge with the TRANSFORMERS world. Fan-favorites Iron Man, Captain America and Wolverine are among the 12 new MARVEL TRANSFORMERS CROSSOVERS available in 2009. Kids can enjoy playing with these great toys in hero mode or vehicle mode.

MARVEL MIGHTY MUGGS (Approximate Retail Price: $9.99; Ages: 6 & up; Available: Spring 2009) The Marvel Comics universe and ultra-hip vinyl collectibles collide as Hasbro continues its wildly popular, urban-style MARVEL MIGHTY MUGGS collectibles, which provide fun, collectible expressions of the most popular Marvel SUPER HEROES characters. New characters in 2009 include Spider-Man (with soft removable mask), Cyclops and the Green Goblin!?

SUPER HERO SQUAD 2-PACKS
(Approximate Retail Price: $6.99; Ages 3 & up; Available: Spring 2009)
The youngest Marvel fans can collect their favorite Super Hero characters with Hasbro’s line of SUPER HERO SQUAD 2-PACKS. With a fun, unique style appealing to fans of all ages, each exciting pack includes two Super Heroes from the Marvel Universe. In total, 18 all-new 2-packs will be available in 2009 featuring characters such as (Spider-Man, Iron Man, Thor, Tigra and Bullseye).

SUPER HERO SQUAD Vehicles with 2 Figures
(Approximate Retail Price: $14.99; Ages 3 & up; Available: Spring 2009)
The Super Hero Squad are taking to their SQUAD CRUISERS and chasing down the bad guys! Five all-new vehicle sets will be available throughout the year, beginning in Spring; choose from “Cap’s” Hero Helicopter, “Spidey’s” Speedster, and WOLVERINE’S Off-road 4x4 Avenger. Each vehicle set includes 2 figures.

MARVEL SUPER HERO SQUAD 3D POP-UP PLAYSET
(Approximate Retail Price: $19.99; Ages 3 & up; Available: Fall 2009)
The story “unfolds” with Hasbro’s SUPER HERO SQUAD 3D POP-UP PLAYSETS! You can build a SUPER HERO world of your own with connectible scenes like the X-Men Danger Room and Downtown Super City. Featuring awesome action features including trap doors and swinging cranes, each super cool set includes 2 SUPER HERO SQUAD figures, such as SPIDER-MAN, IRON MAN or WOLVERINE.

AMAZING SPIDER-MAN ACTION FIGURES
(Approximate Retail Price: $10.99; Ages 4 & up; Available: Spring 2009)
Spider-Man fans are sure to enjoy Hasbro’s line of AMAZING SPIDER-MAN ACTION FIGURES inspired by the iconic comics. In total, 26 new 6-inch, highly articulated Spider-Man and villain action figures will be available in 2009, including Underwater Mission Spider-Man, Juggernaut, Tarantula and Iron Spider-Man with Webs.

SPIDER-MAN ZOOM N GO RACERS
(Approximate Retail Price: $12.99; Ages 3 & up; Available: Spring 2009)
When Spider-Man isn’t swinging around town on webs, he’s saving the day riding on one of his awesome electronic vehicles! Flip the switch on the SPIDER-MAN ZOOM N GO RACERS and watch the amazing web-slinger zip across the floor. Six new vehicles, such as the Spider-Man ATV, will be available in 2009.

SPIDER-MAN DELUXE WEB BLASTER WITH SILLY STRING & MASK
(Approximate Retail Price: $21.99; Ages 5 & up; Available: Spring 2009)
Kids can pretend to be their favorite neighborhood SUPER HERO with the SPIDER-MAN DELUXE WEB BLASTER WITH Silly String & MASK. Pull on the Spider-Man mask and strap on the wrist-mounted blaster with silly string and let the crime fighting begin! Play set includes mask, blaster and 1 can of silly string.

A sample of Hasbro’s Marvel products available in Fall 2009

MARVEL TRANSFORMERS DELUXE CROSSOVERS?
(Approximate Retail Price: $29.99; Ages 5 & up; Available: Fall 2009)
Fans of Hasbro’s MARVEL TRANSFORMERS CROSSOVERS line will enjoy the all-new DELUXE assortment, featuring two separate SPIDER-MAN and IRON MAN figures that fit together to form an awesome battle jet!

MARVEL SUPER HERO SQUAD MOBILE COMMAND CENTER
(Approximate Retail Price: $29.99; Ages 3 & up; Available: Fall 2009)
Step-up the super excitement and fun of Hasbro’s SUPER HERO SQUAD with the SUPER HERO SQUAD MOBILE COMMAND CENTER! Featuring the fun and unique styling fans have come to enjoy, the Squad’s rolling headquarters is really 3 vehicles in 1! This super cool vehicle playset includes a 4x4 Truck, a detachable mini jet, a motorcycle, and a WOLVERINE SUPER HERO SQUAD figure. Other figures sold separately.

MARVEL UNIVERSE HANDFUL OF HEROES
(Approximate Retail Price: $4.99; Ages 4 & up; Available: Fall 2009)
Hasbro’s HANDFUL OF HEROES are here! Featuring some serious “Ka-Pow!,” every package includes 8 miniature sized SUPER HEROES, a play mat and a super secret hidden figure. With over 120 different Marvel figures to collect, you can amass whole armies of all your favorite heroes and villains including SPIDER-MAN, IRON MAN, HULK and DR. DOOM. The more you collect the bigger the battles!

Check back starting tomorrow for complete coverage of Hasbro's showroom at the 2009 Toy Fair.


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