Spider-Man: Brand New Day Has Biggest Trailer Launch in History

by Shawn Kirk
March 20, 2026
Spider-Man: Brand New Day's trailer, launched on Wednesday morning, has set a new record as the most viewed trailer ever, amassing 718.6 million views within 24 hours. This number shattered the previous record for a film trailer launch held by Deadpool and Wolverine, which had 365 million views. Remarkably, the Brand New Day trailer broke the record in its first eight hours with a staggering 373 million views. Interestingly, Deadpool and Wolverine had passed the Spider-Man: No Way Home trailer's 355.5 million views to claim the top spot in the record books.

Not only does Spider-Man: Brand New Day hold the title for the biggest movie trailer debut, but it is also now the largest trailer launch ever across all media. It exceeded last year's Grand Theft Auto VI video game trailer, which had drawn in 475 million views in 24 hours to become the top trailer until now.

To generate anticipation, Sony teased audiences with brief snippets from the full trailer a day before its official release. Spider-Man: Brand New Day is set to premiere in theaters on July 31.
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Comments...

Last 10 comments - ( Read All Posts )
Ironspider428 - 2026-04-10 @ 9:32 pm

I'm not worried. Shang-Chi is in my top 5 MCU movies so I'm super hyped to see how this movie turns out. Those insanely cool fight scenes with Spider-Man this time are going to slap so hard

Ironspider428 - 2026-03-20 @ 6:18 pm

Definitely a different Spider-Man movie than we've had before but I'm here for it. I love the street level interactions with Punisher and the villains, if Daredevil appears in this movie I might freak out. I'd also normally be more worried about multiple villains, but given these are low-level villains, I can excuse it here if there's a big bad behind it all, which it certainly seems like there will be.

MarvelousFan87 - 2026-03-20 @ 4:21 am

It was cool to see this trailer. Loved the interaction with Punisher and wonder how Scorpion comes into being and in his own light in this flick.

leokearon - 2026-03-19 @ 5:13 pm

Sadly, not even Spider-man can get me interested in the MCU again. Interesting that they are going the Other.

Atlantis - 2026-03-18 @ 6:33 pm

Ah, those shots from the covers of Amazing Fantasy #15 and Amazing Spider-Man #134.....face is starting to hurt from the perma smile that gave me!

Lord_Scareglow - 2026-03-18 @ 3:04 pm

Looks great, I had faith though, I see indeed there are a fair amount of villains stuffed in here, as was rumoured, I have a strong feeling that these will be short montages/flashbacks, Ala how they did in FF, and these won't be substantial characters, Scorpion Maybe..but like Tarantula, Boomerang and the Hand, I'd be shocked if they actually had vast screen time.

I think it seems a lock, Six-Arm spidey is gonna happen.

since83 - 2026-03-18 @ 1:37 pm

Looks Amazing!! And yeah, Tarot, I was wondering the same thing about this mutation sub plot. Or maybe ManSpider! That would look absolutely Spectacular on screen!!

JohnF - 2026-03-18 @ 1:29 pm

There are some beautiful shots in this trailer. I like that by the looks of it Spiderman is finally gonna be on his own, without someone over his head and I'm happy to finally see Scorpion!

raziel0203 - 2026-03-18 @ 12:39 pm

Looks very promising. My only fear is that they try to stuff too much in. That said, I have faith!

tarot - 2026-03-18 @ 11:41 am

Are they.... Adapted the six arm Spidey arc alongside the spider island arc?

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