Marvel and Spider-Man Merchandising L.P. Team with PixFusion to Produce Personalized Spider-Man Video

Spider-Man fans can now star in their own video adventure - a photo-personalized video, “I Am the Amazing Spider-Man,” - produced by PixFusion LLC (www.pixfusion.com), creator of personalized, branded video products, in collaboration with Marvel Entertainment and Spider-Man Merchandising L.P, using PixFusion’s patented technology.

“I Am the Amazing Spider-Man,” available for $39.95 through PixFusion’s Kideo brand Web site (www.kideo.com), joins current titles Dora the Explorer, Care Bears, Baby Genius and Arthur. PixFusion takes a child’s color photo sent by e-mail or via regular mail and transforms it into a 25-minute action-packed adventure based on “Spider-Man ” and starring the featured child as the “web-slinger” himself, battling many of the legendary Spider-Man™ villains such as Electro and Lizard. The customized DVD also contains exciting bonus features, including educational content and a music video set to the classic theme song from the 1960s animated cartoon with the child swinging into action “Spidey Style.”

“With all of the attention on Spider-Man, we will be able to provide children and fans the unique opportunity to watch themselves star as Spider-Man,” said Marc E. Jaffe, PixFusion CEO. “Every Spider-Man fan has dreamt of being the web-slinger, and our video allows that transformation to happen.”