Hasbro on Number of Marvel Legends Waves in 2007

by Ryno
August 3, 2007
When I asked Scott George, Associate Brand Manager for Marvel at Hasbro at SDCC 07, why only three waves of Marvel Legends this year (as opposed to the four waves per year, like in previous years), Scott had this to say, "We’ve heard some fan reaction about the number of Marvel Legends offerings this year and wanted to provide a quick explanation. All in all there will be 5 Build-A-Figure waves on shelf in 2007 (if you count the F4 wave and the Spider-Man 6” movie wave) which translates to 38 figures not including any variants. Plus, there are 7 more figures added to the mix between Wal-Mart exclusive 2 packs and TRU exclusive figures.
We’re trying to be careful about putting too much product out there in one calendar year. We actually delayed the release of Series 4 because of the fact that there are already 3 “Build-A’s” hitting shelves this Fall and we thought that 4 would simply be too much. That said, we heard the fans at Comic Con and understand that the rollout was a little slower than they might have liked this year. But from a full year perspective, we hope that they feel there’s a nice selection of Legends out there with over 50 different figures in 6” scale for 2007. We’re glad to hear that people are still hungry for more…we are too!"

Here's a quick refresher of the 5 Waves:
1- Marvel Legends Wave 1 - Annihilus Series
2- Marvel Legends Wave 2 - Blob Series
3- Marvel Legends Wave 3 - Brood Series
4- Marvel Legends Spider-Man 3 Build-A-Series (Sandman BAF)
5- Marvel Legends Fantastic Four Build-A-Series (Ronan BAF)




Comments...

Last 10 comments - ( Read All Posts )
BlueNinja44 - 2007-09-24 @ 12:22 am

It's funny that the guy defends Legends by saying they've released 5 Series this year, or they will be as of right now it's been just HML1 and HML2. We've gotten the same amount of Series from LCBH in 3 months. As I mentioned in another topic, this is like a calm before a storm of 3 series released like bam-bam-bam one after the other.

Cloud - 2007-09-20 @ 11:10 pm
If movie figures are up to snuff in terms of detailing and articulation, then I'm all for them. Decent movie figures have proven to be few and far between, at both Hasbro and Toy Biz. It's like they expect us to buy crap just because there's a movie out. If they want us to get them, they have to be good.

Well said. I think Hasbro did a good job with the X3 Juggarnaut figure. I'll get one for sure if Hasbro made a X3 Wolverine to battle with.

SonofModok - 2007-09-20 @ 8:58 pm

How about worrying about making a decent product instead?

ransomz - 2007-08-09 @ 10:26 pm

If movie figures are up to snuff in terms of detailing and articulation, then I'm all for them. Decent movie figures have proven to be few and far between, at both Hasbro and Toy Biz. It's like they expect us to buy crap just because there's a movie out. If they want us to get them, they have to be good.

jahue - 2007-08-09 @ 9:23 pm

You are The Only One who loves movie figures. Nobody loves them. Nobody.

Actually I love movie lines too. However, I have a complaint with them. Why can nobody understand that we like all the characters in the movie, but for some reason we always get 1,000 different main characters (spidey, batman, hulk, ect) in either weird funky forms that weren't even in the movies, and characters that I would like to see get left out. Example, Mary Jane, Harry O, Dr. Conners, Peter Parker. That said I still love them the f4 movie toys are probably my favorite version of them to date, including legend versions

salatinojoe - 2007-08-09 @ 7:45 pm
No one cares about movie figures. LESS Movie figures marvel...leave them as a separate line away from Legends especially.

Well, the problem is that Hasbro DID that... they made movie toys for kids, 5", stupid action features.... everyone bitched and hated and Hasbro learned from that. So, it seems everyone does care about movie figures, but they usually stopped caring when ToyBiz made 12714987148709 Spider-Man figures with action features. I like this approach... I like it a lot, you can get all these figures, get yourself a free figure (BAF) while you're at it and you don't have to worry about hindering action features and what to do with all those lame-o accessories.. right?

I personally love movie figures, just not so much the 5 inch ones. I hope now that Spider-man 3 has it's own 6 inch movie line, maybe they'll make an X3 one finally.

You are The Only One who loves movie figures. Nobody loves them. Nobody.

Rollo Tomassi - 2007-08-09 @ 7:06 pm

Thinking about it, I really don't like having movie figures I don't want in a BAF line. If they were going to add Movie figures into the regular case assortments, but not have them be a necessity purchase in order to get a specific BAF part, I'd be cool with that. Just have them come with NO BAF part at all.

theturquoisegoblin - 2007-08-09 @ 7:00 pm

While I conceed I can see releasing more figures this fall to coincide with the movie release (and Christmas gift buying), I really don't care as long as they stay separate from the regular ML line. It sucks to have to buy a Jean Grey and Juggernaut X3 that I don't want to complete a Blob. If they're going to make MLX3 figures, give the collector's their own separate wave of them.

While I'm in Khamla's camp as a guy who doesn't want any movie figures, period, obviously there are fans that do. I just don't want them to compromise the regular ML line. So, when the Iron Man movie comes out, make a ML movie line AND a regular IMML line consisting of top vote getters from the IM thread.

I'm happy if at least 4 regular lines are released in a year, I just don't want it to turn into something where the ML movie figures surplants the regular line. Hasbro indicated that's the case by moving Series 4 into 2008. Maybe I don't speak for everyone, but I'd rather get my hands on Black Bolt and Tigra (Grrrrr baby) that another set of Spiderman movie figures...

Rollo Tomassi - 2007-08-09 @ 5:44 pm

I think the Hulk Movie figures sucking is the reason none of us got Absorbing Man and Abomination. Retailers were gunshy about ordering Hulk Classics because they had so many peg warming Movie Hulk needing to be clearanced out.

stormfan - 2007-08-09 @ 5:37 pm
No one cares about movie figures. LESS Movie figures marvel...leave them as a separate line away from Legends especially.

Well, the problem is that Hasbro DID that... they made movie toys for kids, 5", stupid action features.... everyone bitched and hated and Hasbro learned from that. So, it seems everyone does care about movie figures, but they usually stopped caring when ToyBiz made 12714987148709 Spider-Man figures with action features. I like this approach... I like it a lot, you can get all these figures, get yourself a free figure (BAF) while you're at it and you don't have to worry about hindering action features and what to do with all those lame-o accessories.. right?

I personally love movie figures, just not so much the 5 inch ones. I hope now that Spider-man 3 has it's own 6 inch movie line, maybe they'll make an X3 one finally.

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