Marvel Toys Out Perform Transformers Toy Sales For Hasbro In 3rd Quarter

Marvel Toys Out Perform Transformers Toy Sales For Hasbro In 3rd Quarter


Jay Cochran - October 22, 2012
Hasbro today released their 2012 Third Quarter Financial Results which you can see in it's entirety HERE.

In the report. Hasbro states that in their Boys category, net revenues decreased 12% to $471.1 million. However their MARVEL products continued to post strong year-over-year gains globally. This strong global performance from the Marvel products however was not enough to offset the declines from Transformers and Beyblades. Here is a snippet from the report:


"Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the third quarter 2012. Net earnings for the third quarter 2012 were $164.9 million, or $1.24 per diluted share, versus $171.0 million, or $1.27 per diluted share, in 2011. Excluding the impact of foreign exchange translation, net earnings were $169.8 million, or $1.28 per diluted share. Net revenues for the third quarter 2012 were $1.35 billion compared to $1.38 billion in 2011. Excluding a negative $47.4 million impact of foreign exchange, net revenues increased 1% to $1.39 billion.

“We are delivering on the objectives we set for the year,” said Brian Goldner, President and Chief Executive Officer. “The U.S. and Canada segment operating profits are improving to historical levels and the Games category is stabilizing with innovative new offerings and partnerships. Additionally, we are driving innovation across Hasbro and partner brands this holiday season including toys, games, digital play, licensed goods and immersive entertainment experiences for consumers around the world.”

“We are entering the holiday season with exciting, innovative products, including some of the hottest toys in the market and a tremendously successful MARVEL line,” said Deborah Thomas, Chief Financial Officer. “In the all important fourth quarter, we plan to drive these and other initiatives with a significant increase in marketing support in an environment of significantly lower U.S. retail inventory. As a result, for the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share.”


U.S. and Canada segment net revenues were $774.5 million, an increase of 1%, compared to $764.6 million in 2011. The segment’s results reflect growth in the Girls and Games categories, partially offset by declines in the Boys and Preschool categories. The U.S. and Canada segment reported 20% operating profit growth to $154.2 million compared to $128.8 million in 2011.

Net revenues in the International segment grew 1% absent the negative $47.1 million impact of foreign exchange. Including the impact of foreign exchange, International segment net revenues were $524.1 million, down 7%, compared to $563.3 million in 2011. Revenue in the International segment reflects 9% growth in Latin America offset by a decline in Europe and Asia Pacific. Additionally, revenues in the Games and Preschool categories were flat while the Boys and Girls categories declined. The International segment reported an operating profit of $85.5 million compared to $100.7 million in 2011.

Entertainment and Licensing segment net revenues were $43.1 million compared to $46.3 million in 2011. The segment continued to benefit from the sale of television programming in all formats in the U.S. and internationally offset by lower movie-related revenues. The Entertainment and Licensing segment reported an operating profit of $10.7 million compared to $15.3 million in 2011.

In the Boys category, net revenues decreased 12% to $471.1 million. MARVEL products continued to post strong year-over-year gains globally, which were more than offset by expected declines in TRANSFORMERS and BEYBLADE products.

Net revenues in the Games category were flat in the quarter at $365.7 million. TWISTER, MAGIC: THE GATHERING, BATTLESHIP and Boys Action Gaming products, including TRANSFORMERS BOT SHOTS, continued to perform well. New gaming initiatives, including ZYNGA and ANGRY BIRDS STAR WARS games began shipping in the quarter ahead of their fourth quarter launch dates.

For the third quarter 2012, the Girls category net revenues increased 17% to $302.3 million. Several new initiatives, including FURBY and ONE DIRECTION product launched during the quarter while MY LITTLE PONY product, backed by global television, continued to deliver strong year-over-year growth as did EASY-BAKE. Additionally, several new holiday products including, BABY ALIVE BABY WANNA WALK and FURREAL FRIENDS BABY BUTTERSCOTCH and BOUNCY MY HAPPY TO SEE ME PUP generated strong initial revenues.

Net revenues in the Preschool category declined 5% to $206.0 million. The category benefited from continued growth in the PLAYSKOOL HEROES line and PLAY-DOH, as well as new brand initiatives KOOSH and PLAYSKOOL ROCKTIVITY. SESAME STREET products declined versus last year’s launch of the line.



So what does it all mean? Well I am no financial expert but it sounds like all those Marvel movie toys collectors tend to loath have paid off some for Hasbro, at least overseas. I point this out because we often hear from collectors who wonder why Hasbro continually puts out such product over the more collector friendly ones, and I think this is an example of why.

Let us know what you think, are movie lines the bread and butter that these toy companies need to survive by, or do you think it's a mistake them to put so much effort into them? Also where do you see the future of boys action figures going? Will this demographic see a revival or is the writing on the wall?





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