Are Regular Marvel Legends Figure Prices Jumping Up To $30???

Are Regular Marvel Legends Figure Prices Jumping Up To $30???


Jay Cochran - February 15, 2020
The question that seems to be on more and more minds among Marvel Legends collectors is, ďAre the prices of basic figures rising to $30?Ē

In recent weeks, we have seen small retailers like Gamestop raise the prices on their figures to anywhere from $25-$30. Just this past week, I went into my local Gamestop to find figures listed with $23 price tags and others with $25. If you go to the Gamestop website, you will see many of the figures, including the most recent releases, listed with $30 price tags. Some of the Fantastic Four figures listed for $30 on the website were only $25 at my local store.

Iíve seen multiple people claim FYE, another smaller retailer, has raised prices to $30 on Marvel Legends as well. FYE ó the same place that has the upcoming $25 Stan Lee Marvel Legends figure currently listed on their website for $49.99.

Here is the thing. A retailer can choose to set the price of the figures they sell for whatever amount they want. The manufacture, in this case Hasbro, puts out what is called a manufacturer-suggested retail price (MSRP) for these things, which is still $19.99 (see Hasbroís listing for the most recent solicited Black Widow wave below). However, Hasbro canít force a retailer to sell at that price.



Smaller retailers often have to raise the prices a few extra dollars over the big box retailers for a multitude of reasons. One of the biggest reasons is that small retailers canít command the same kind of discounts as the big box stores. As I understand it, the more product a retailer orders, the bigger the discount they get. Sadly, this is something that gives larger retailers a significant advantage over the small guy. Sometimes small retailers will raise the prices more on figures they know are popular, to offset the loss they likely will get from the figures they know wonít sell. When a store like Walmart and Target get stuck with figures commonly referred to as ďpeg warmersĒ, itís not as big a deal. When a small retailer get stuck with lots of peg warmers, it can cause them to be put out of business.

Thatís not to say greed doesnít sometimes come into play with these things, which will result in unreasonable price hikes. When supply is short and demand is high, you can always bet there will be those who try to take advantage as much as possible.

Still, none of these things are really examples of an overall price hike. From what I have been told from multiple sources, all indications are that Hasbro is keeping prices on their end the same as before. When it seemed liked more tariffs on China were coming, there was talk of price increases of a few dollars. When the tariffs didnít happen, neither did the price hike.

There was a Target shelf tag someone recently posted on social media that said $29.99 for the current Wendigo X-Force wave. This of course sent many into a tizzy. I donít know where the image originated from or how legit it was. Whether the tag was a mistake or someone wanted to have some fun with the collector community as a whole remains unclear. I suppose itís even possible that some wayward Target manager decided he could sell long-released $20 figures at a $10 markup??? What I do know is that if you go to Targetís website, the price on all basic Marvel Legends, including the upcoming most recent Black Widow wave are still listed at $19.99. I have also not seen any indication Target actually charged anyone $30 for a regular Marvel Legend figure. Places like Target and Walmart portray themselves as having the lowest prices around, so it wouldnít make much sense for Target to sell old Marvel Legends figures at $30. Especially when their main competitors such as Walmart and Amazon sell them for $20 or less.

While I donít doubt the prices eventually will go up on these things, itís not likely going to be an instant $10 price jump, and I donít think it will happen in the immediate future. If or when the standard price goes to $30, I agree 100% with those saying that is the day when this hobby is done. While I donít doubt their will be some who would pay that much, it wonít be enough to keep a mass market line such as Marvel Legends going in what is already a small niche market. I certainly wouldnít expect most parents to pay that much on any kind of regular basis. There is a point, no matter how much you can justify the cost, where you simply price yourself out of the market. You only have to look as far as the comic book industry to see that happening.
Image 1 of 2
1 of 2
Image 2 of 2
2 of 2






Comments...

Last 10 comments - ( Read All Posts )
leokearon - 2020-02-17 @ 8:02 am
12 hours ago, Atlantis said:

First of all I'm not sure this entire topic qualifies as "news". If Gamestop (a company that's going under and is desperate to get what they can), upped the price it doesn't follow that all other retailers will. A lot of what I'm seeing here is rumor, speculation, and false conclusions based on shaky info. Not to mention the idiots who posted error filled posts and now have too much ego to admit they were wrong. So they double down. So lets not categorize this as anything its not yet confirmed to be.

Same here, I was surprised to see this on the front page.

Atlantis - 2020-02-16 @ 7:53 pm
11 hours ago, Bluecomet said:

That is very sad news...so that would be approximately 15-20AUD price increase for a 10 USD increase...It will be very expensive for a Marvel Legends Walgreens exclusive...most expensive price of Black OutfitEmma Frost or Magik is 55AUD...with that price increase it will go upto 70AUD for 1 action figure ..thats like 2 marvel legends action figures

First of all I'm not sure this entire topic qualifies as "news". If Gamestop (a company that's going under and is desperate to get what they can), upped the price it doesn't follow that all other retailers will. A lot of what I'm seeing here is rumor, speculation, and false conclusions based on shaky info. Not to mention the idiots who posted error filled posts and now have too much ego to admit they were wrong. So they double down. So lets not categorize this as anything its not yet confirmed to be.

tarot - 2020-02-16 @ 6:29 pm
8 minutes ago, mako said:

I don't think its so much people are jumping the gun. As you said, its still about a week to Toyfair, its been pretty slow news-wise,so certain individuals are probably bored from the lack of news and threw together a BS rumor to liven things up.

Exactly what i said. Also that price tag that was hovering around social media was fake for several reason.

1. It was for the xforce wendigo wave and i doubt very much that target would up the price for something that is about to go on discount to make wave for the next stuff.

2. People say its for the next xforce but there is no xforce wave this year. That is listed as a deadpool wave. People will probably say they use the same code for the next wave? Yeah they stop doing that after people couldnt find what they want.

3. The image is of a screen shot of a instragram post. Let me say that again. Ascreenshot of a instagram post.ill let people figure out why that is something.

4. In the so called screen shot is toyshiz group, which i follow and look and they dont have it there. Now they may have posted it and took it down after but that to me make it seem like they realised it was fake.

5. Lastly, we dont know where it was from. I think it was from canada sonce they charge that anyway but i dont think it was.

mako - 2020-02-16 @ 6:14 pm
9 hours ago, leokearon said:

I think people maybe jumping the gunwith the price increase. Besides Toy Fair is next week, so if there is any price increase, it will surely be mentioned there

I don't think its so much people are jumping the gun. As you said, its still about a week to Toyfair, its been pretty slow news-wise,so certain individuals are probably bored from the lack of news and threw together a BS rumor to liven things up.

leokearon - 2020-02-16 @ 8:17 am

I think people maybe jumping the gunwith the price increase. Besides Toy Fair is next week, so if there is any price increase, it will surely be mentioned there

Bluecomet - 2020-02-16 @ 8:08 am

That is very sad news...so that would be approximately 15-20AUD price increase for a 10 USD increase...It will be very expensive for a Marvel Legends Walgreens exclusive...most expensive price of Black OutfitEmma Frost or Magik is 55AUD...with that price increase it will go upto 70AUD for 1 action figure ..thats like 2 marvel legends action figures

McHogan - 2020-02-16 @ 5:58 am

To quote Aaron Rogers: relax, R-E-L-A-X. No way Hasbro out prices their fan base. A $10 price increase out of the blue would cause such fan backlash as to have their sales drop to he point that any increase in price of new figures would be offset by the loss of collectors who drop the line.

Hasbro is in a groove. They are producing the best line on the market right now in terms of sculpting, quality, and variety there is no way they show the arrogance to think we would accept that steep of a price increase to continue collecting. Image that Hasbro, who loves to repackage the same figures with a slight color change or in a multipack also decides that we are suckers enough to buy that same figure with a huge increase of cost!?! We all complain to some degree that repacks are out of hand, there is no way this line can sustain the same business model and practices of releasing essentially the same product at a higher price point. Hasbro would have to adopt a entirely new approach to how they release repaints.

another point, the recent MCU/ 80th anniversary sets. Many retailers immediately dropped the price to sell out their stock. Are the big box stores really going to hope consumers will spend the higher price point when they panicked and dropped the cost of new sets days after release?

new releases sell well due to the demand for new products but once the rush is over the those waves are stagnant. Would big box adopt the higher price point just for new releases? Doubt it. They still need to sell their stock, and consumers will balk at high prices. I have left entire waves from FYE and GameStop due to their rediculous prices.

i guess it's wait and see. Personally I can take the price hit if I so choose, but i guarantee I'd be more selective on which figures I bought. With the amount of product Hasbro has been putting out it doesn't seem like Hasbro would force us to be so restrained

tarot - 2020-02-16 @ 3:30 am
2 hours ago, truedante2004 said:

Did not know that the tariffs never happened as the article was from early last year, but the fact is Hasbro toy shophas gone up on theirprices too. The figures went from $19.99 to $21.49. While its just $1.50 more, thats an indication that something has changed and the cost are being passed down to the consumer. I dont see Walmart selling them for less too much longer.

Yes. But they announced that rise during last year. There is also a hige different between 1.50 and 10.00

truedante2004 - 2020-02-16 @ 1:16 am
On 2/9/2020 at 6:29 AM, JayC said:

The tariffs never happened. As I previously posted in this thread, I did some checking to see if a overall price hike from Hasbro was coming, but all indications are that they are not.

Did not know that the tariffs never happened as the article was from early last year, but the fact is Hasbro toy shophas gone up on theirprices too. The figures went from $19.99 to $21.49. While its just $1.50 more, thats an indication that something has changed and the cost are being passed down to the consumer. I dont see Walmart selling them for less too much longer.

rwsharpjr - 2020-02-16 @ 1:15 am
On 2/13/2020 at 8:43 PM, JayC said:

If you guys are talking about this, I am about 99.9% sure this isn't for a regular Marvel Legends and no Walmart and Target aren't raising prices from $20 to $30 on regular Marvel Legends. Target still has all regular ML at $20 on their website and the price of a deluxe figure is $30. If there was a price hike coming from Hasbro it would be a couple dollars, they aren't gonna jump the price up by $10 overnite, and as I said, I checked and no indication of Hasbro implementing any kind of cross the board price hike in the foreseeable future. Deluxe figures and maybe even some Fan Channel stuff will cost more than $20 but not regular figures.

83910285_3228978657121754_2658075944333344768_o.jpg

According to a quick googlin, this picture was shared by Toy Shiz on March 24, 2019, on either instagram or facebook.

As @Bennmentioned, the code 5302 is actually for the Wendigo wave, and I never saw it above $19.99 at Target or Walmart, and as low as $4.50.

Post Your Comment Now! (membership required)


MARVEL SHOPPING ONLINE


advertise here

Found Hasbro Marvel Legends on Ebay




Toy Fair 2020 Live News Coverage

More Action Figures News

Advertise on Marvelous News














This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK

Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE