Hasbro Price Increases Have Begun On Amazon

by Jay Cochran
May 8, 2025
We have heard that Hasbro U.S. MSRP prices increases due to tariffs on Hasbro action figures were expected to kick in this coming Friday (5/9). But looks like Amazon might be getting a jump on things.

We noticed Amazon has now listed the price on the Marvel Legends Maximum Hulk to $64.99. The original price was $59.99.

The recent Marvel Legends Series Gamerverse Peter Parker Black Suit figure is now priced at $27.99. The original MSRP was $24.99.

Interesting enough the recent Star Wars The Black Series Sandtrooper that also originally has a MSRP of $24.99 is now priced on Amazon for $31.99.

And yes these are all figures being sold directly by Amazon and not third party sellers.

Not all Hasbro figures have had their prices raised on Amazon at this time and it's unclear if that will happen or if Amazon will choose to only raise prices on certain figures. We assume Amazon will honor the original prices for those who pre-ordered these figures before the increases kicked in or will kick into effect.
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