Hasbro during
San Diego Comic Con announced that they would not be offering a
Marvel Legends Haslab this year, but instead they would be experimenting with a new
Made-To-Pre-Order model with their upcoming
Marvel Legends Dragon Man figure which was said to stand 10.5" tall and have a wingspan of 17.5" wide.
Shown below are images of the prototype they had on display at San Diego Comic Con.
According to Hasbro at SDCC, the two biggest differences between this new
made-to-pre-order model and the
traditional Haslab campaign would be that there will no longer be a publicly stated minimum order number and there will be no additional stretch goals.
Dragon Man like we have seen with previous Haslabs would have a stated pre-order window time frame. In other words pre-orders for the figure would be opened for a certain period of time and if you didn't pre-order the figure during that time then you would not be able to pre-order or buy the figure at a later time unless you went to the secondary market. The figure wouldn't move into production until the pre-order campaign closed which means we probably wouldn't see the figure ship out to people until some time in 2025.
Hasbro also stated during SDCC that
Dragon Man would only be available on
HasbroPulse.
Things we still don't know about
Dragon Man is what the price will be, though I continue to speculate it will ended up costing around $100. We also don't know when the pre-orders for this figure will begin or how long the pre-order window will be open before. I suspect all those details will be revealed this coming
Friday (9/13) during the
Hasbro Pulse-Con event. I also suspect that is when the pre-orders for this figure will open up on the Pulse website.
The reason why I suspect this week is the week
Hasbro will open the pre-order for
Dragon Man is because this is around the time they would have launched their Marvel Legends Haslab if they were still doing one, and also
Dan Yun posted a random image of
Dragon Man on his social media account this weekend which I take to be a teaser that the pre-order is coming soon.
Of course when more details become available, we will be sure to let you know and we will also have full coverage of everything Marvel related revealed during Pulse-Con this coming Friday.
I kept asking what they were gonna do with canceled orders, and well...this.
I'm more annoyed they didn't announce it or anything. I have a buddy that missed the window who got on a late and missed this one too. I personally would like the next MTO to have a pay now option, or a payment system where you could put money on it throught the yr. I think that flexibility would benefit the new ordering method.
On 9/6/2025 at 11:22 AM, Lord_Scareglow said:Oh wow so they put this up as a buy now eh, kinda like uhh we all waited patiently for this, all of us who Pre-ordered, and then they just chuck a bunch out there, I guess I understand they probably made a few extra and or people cancelled, but it makes it feel less special.
I get what you are saying but it's a great pick up for those that missed out on the pre order window!
Oh wow so they put this up as a buy now eh, kinda like uhh we all waited patiently for this, all of us who Pre-ordered, and then they just chuck a bunch out there, I guess I understand they probably made a few extra and or people cancelled, but it makes it feel less special.
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Shown below is the new Hasbro Marvel Legends Series Dragon Man Figureis available and in-stock from HasbroPulse with a suggested retail price of $84.99.
*Note - You may have to sign out and check out as a guest to order
AndyL -
2025-07-21 @ 5:55 pm
As a professional complainer I got to wonder if this thing would have been better with articulated wings rather than interchangeable wings. I do like that we get more plastic with the product but I think the cost to add the extra articulation versus the cost to include an entirely different set of wings would have offset each other. I get it. The optics mostly say More Plastic, More Bargain but that's not always the case. No matter. Looks good. I'll only pose it one way anyway. Just wondering what everyone else thinks.
As a side note I really like this body model and I really hope they find a way to tweak it to serve for the new Abomination figure. Actually the mold looks pretty great as it is but I'm afraid if people don't see the horizontal bands on the figure there will be an uproar. But what else is new? Personally I don't think they're 100 percent necessary because many times and especially in his earlier appearances the bands weren't actually a static detail in his appearance. But based on the fact that the excellent Toybiz version had them and the current Hasbro version has them I think it will be expected.
Dan Yun said recently on X that we should be getting charged for Made To Order Dragon Man this month... meaning July...so hopefully we'll have Dragon Man in hand in a couple of weeks!...I just revamped my entire Fantastic Four display to make room for Dragon Man & the upcoming FF She Hulk..so I'm very much looking forward to both of them!
Can. Not. Wait!!!!! So close, yet so far away!
I liked Haslabs, and wouldn't mind more, but this model is cool. Hope they reveal a new one at SDCC. Personally hoping they go with a set. Warriors Three, U-Foes, Serpent Society or Frightful Four would be pretty high on my list. A super deluxe Iceman with an Ice wall, snowballs and icicles on stands, blast effects for his hands and a huge modular iceslide that you could configure in several ways. Or just some of the many larger than deluxe figures like Magog or Zzzzaxx would be pretty cool as well. Here's hopin!
tarot -
2025-07-19 @ 3:53 pm
He is gorgeous. I have the FFC one but this..... This makes that look like a baby.
This looks so gooood! how the heck did this guy get it so early? anyways the excitement and anticipation for this one is rising, I can't wait till I can have my own Dragon man!, It's such a star, this already looks like figure of the year and I doubt there is anyone who would say otherwise.
This MTO thing is such a cool new program, i can't wait to see what they offer next.
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