Could McFarlane Toys Take Over The Marvel Select Line From Diamond Select Toys?

by Jay Cochran
July 22, 2025
Ever since it was first announced that McFarlane Toys would start making pre-posed non-articulated Marvel based figures last May, people have wondered if at some point might they start doing articulated figures? Earlier this year some folks even started trying to float rumors McFarlane might grab the Marvel Legends license away from Hasbro which of course turned out to be false.

Then more recently with the news of Diamond Select Toys shutting down, some wondered if McFarlane might be able to take over the 7" Marvel Select license. While I can't give you a definitive answer to that question, after listening to this interview Todd McFarlane gave to Carbon Scoring, I am going to say it doesn't seem likely.



When asked if Todd was interested in getting the Marvel Select license, he responded by saying, "The simple answer is yes, as I am sure probably dozens of other companies are".

Todd then went on to say, "I think if I was a betting man, I think what is gonna happen is that sliver (meaning Marvel Select) was always aggravating Hasbro, they didn't want that sliver out there. I would say that it's just a good opportunity for them (meaning Marvel) to just close that door, not give it to anybody, not side shuffle it, just close the door and give more peace of mind to their big giant partner (meaning Hasbro).

So again I can't say for sure about what the future holds for Marvel Select, but from what Todd is saying here, at the very least it does not sound like he is in any serious contention of getting that license or will be able to do any kind of 7" articulated Marvel figures anytime soon.

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Comments...

Last 10 comments - ( Read All Posts )
SUPREME007 - 2025-07-22 @ 12:19 am

Well, the toddfather is right. It would make sense for hasbro to see DS a nuisance on the marvel license cuz honestly some of their product really does take away a marginal of the product share of the marvel ip so less money for Hasbro even if that share is tiny.

JayC - 2025-07-21 @ 10:09 pm
On 7/21/2025 at 6:05 PM, tarot said:

wow.... he really doesn't like Hasbro does he?

It's business. He goes on to say he doens't blame them and he would do the same thing if the shoes were reversed. No one who is spending a ton of money on a license wants someone else doing a very similar product that is going to compete with them.

tarot - 2025-07-21 @ 10:05 pm

wow.... he really doesn't like Hasbro does he?

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