Hasbro Standard Marvel Legends MSRP Price Increase

I am hearing from various sources that starting with yesterday's Marvel Legends Emperor Doom figure, Hasbro has officially raised their MSRP on standard Marvel Legends figures to $27.99, at least here in the United States. Its unclear at the moment whether the price increase will be reflected in other countries right now.

What that means is that for any new regular Marvel Legends figure release going forward will now see that higher $27.99 price point. The previous MSRP was $24.99.

I would imagine Tariffs played a role in Hasbro's decision to increase their price which is something they seemed to have been contemplating doing for several months now. The reason for the price increase is only my speculation though.

At this time I can't tell you how widespread the price increase will be, meaning will we also be seeing price increases for things like Deluxe and Maximum figures.

I can tell you we will also be seeing the same price increase on standard 6" Star Wars Black Series and G.I. Joe Classified figures as well.

Yesterday when the Emperor Doom figure went up for pre-order, we saw Amazon list the price at $24.99 but then later in the day adjusted price up to the new MSRP of $27.99 along with all the other retailers.

Just to be clear, when we say the MSRP price is going up, that means the manufacturer themselves have raised the price across the board for all retailers as opposed to an individual retailer raising their price for whatever reason. In recent months due to tariffs we have seen individual retailers adjust their prices up and down, but those kind of price changes are generally only temporary. When the manufacturer raises their MSRP, while not impossible that the price could come back down, it is far less likely to happen.

When we hear any more details about whether prices will also be going up with things like Deluxe or Maximum figures we will be sure to update you here.