Spider-Man No Superhero For Hasbro?

Source: CNN

"Spider-Man 3" broke box-office records on its May 4 opening weekend. In the toy aisles, the publicity surrounding success at the box office may not be luring as many customers as expected.

The biggest hit from any "Spider-Man 3" toy-sales shortfall would be felt by Hasbro (HAS) Inc., which holds the master toy license not just for "Spider-Man 3," but also, under a five-year deal, the broad portfolio of superhero characters owned by Marvel Entertainment Inc. (MVL) Still, Marvel could feel the ripple effect eventually, too. "It has been hard to predict how a toy based on a movie will do over the past 10 years," says BMO Capital Markets analyst Gerrick Johnson. "It used to be, in the good old days, it would be a guaranteed home run. Now there are so many movies, so crammed together, there's just a limited shelf life."

Click here to read more and thanks to pastwatch2001 for the heads up.