Hasbro Q&A Round 3

Hasbro Q&A Round 3


Ryno - October 26, 2007
Marvelous News brings you round 3 of the monthly question and answer sessions between you (the fans) and the Hasbro design team members working on Marvel toys. Each month we will be submitting 5 questions asked by you, the readers to the Hasbro design team for Marvel, which they then send back with answers to those questions for you to read. Here is the latest installment of questions for this month:


Marvelous News: It was announced recently that Hasbro was awarded the master toy license for the upcoming Spectacular Spider-Man Animated series debuting on the KidsWB! in early 2008. Can you tell us more specifically what kind of toys based on the show we can expect to see and when?

Hasbro: We will be producing Spider-Man toys based on the 2008 animation and we're excited about them. It's a really fun style and translates perfectly to toys. We can't say much beyond that but new info on this line will be forthcoming very soon.



Marvelous News: Marvel Comics recently unveiled a new Captain America costume designed by Alex Ross, any chance we will see a Marvel Legends figure based on that look for Cap in the near future?

Hasbro: Can anyone get enough of the Brubaker run on Cap? Seriously? The new costume is very cool and you can bet that the story behind it will be phenomenal. Like so many questions about future plans, we can't really answer this one but with all the Cap (and ALEX ROSS) fans on the team you can rest assured that we'll be talking about it too.



Marvelous News: The new 25th Anniversary G.I. Joe figures seem to be a pretty big hit with Joe fans, any chance of seeing a line of Marvel figures in the same scale and design as the new Joe figures?

Hasbro: We think the new G.I. Joes are really awesome, but we can't discuss future plans.



Marvelous News: We have Star Wars comic pack figures, G.I. Joe comic pack figures, how about Marvel Legends comic pack figures?

Hasbro: Comic included is cool and it's certainly possible, but at the current price it's a trade off - comics or BAF [Build-A-Figure] components.



Marvelous News: I know you can't talk much about the Iron Man movie toys yet, but many have been wondering if Marvel movie based lines will continue to be done in 5" or will we see a switch over to 6" for future movie stuff, or maybe a mixture of both?

Hasbro: Lots of questions about scale in 2008 but unfortunately, this is another one we can't answer just yet.



See Hasbro Round 2 Q&A

See Hasbro Round 1 Q&A






Comments...

Last 10 comments - ( Read All Posts )
electro16 - 2007-11-04 @ 9:14 am

What the hell was that? They won't answer anything.Whats the point of them sitting down for these questions if they won't answer anything. Come on hasbro, stop pissing people off, answer the questions.Enough with the mysteries!

synch - 2007-10-28 @ 2:32 am

 

I was referring to "POS" ...Yeah, you know who you are?!

 

 

No them acknowledging POS would only encourage the well deserved criticism to continue! Now we know they are listening so the truth shall be told! Double hinged elbows and knees for everyone or we riot!

 

at the least some freaking hand and wrist articulation please !! @loll@ @hmmm@

JohnnyRebel - 2007-10-28 @ 2:13 am

 

I was referring to "POS" ...Yeah, you know who you are?!

 

 

No them acknowledging POS would only encourage the well deserved criticism to continue! Now we know they are listening so the truth shall be told! Double hinged elbows and knees for everyone or we riot!

ARES-god_of_war - 2007-10-28 @ 2:06 am

 

I was referring to "POS" ...Yeah, you know who you are?!

drzenith - 2007-10-27 @ 4:17 pm

I guess Hasbro is just shy to answer any real questions.

 

Just ask them a yes or no like lawyers?

 

Did you or did you order the code Red?

SheriffofCoffeeTown - 2007-10-26 @ 7:33 pm

I don't, on the simple basis that it just isn't good business sense to increase prices arbitrarily, especially in a situation like this. A situation to consider is one of Hasbro's other lines, the Transformers. The deluxe figure price point has been at $10 since 1995, in spite of increased costs and all that. Hasbro did this because they knew that it was a very appealing price point to consumers. (And, of course, there wasn't a licensing fee at all). I suspect Toy Biz took the same approach to Legends, keeping the price at about eight bucks as long as they could because the price was part of the customer's expectations of the product. Hasbro doesn't have the luxury of doing so, apparently.

nagauthier - 2007-10-26 @ 7:24 pm

I won't argue that, and I'm sure the sales for the Legendary Heroes line won't be as good as Toybiz's sales for ML. But I still have a hard time believe that the rising costs, whether they're related to oil prices or the liscensing fee, justify both cutbacks AND a $2-$3 per figure mark-up. One or the other, sure, but both tells me that Hasbro is dicking us.

SheriffofCoffeeTown - 2007-10-26 @ 7:01 pm
That must be a seriously high liscensing fee then. Because Toybiz has demonstrated with the Legendary Heroes line that it is still possible to make superarticulated figures with great paint apps and a HUGE BAF spread out over fewer figures and still charge just $8 a pop. I don't fault Hasbro for wanting to make a profit but when they're turning out figures with less articulation, less packaging, less paint, no comics, and small BAFs spread out over 8 figures AND charging $2-$3 more per figure depending on where you're buying them, it just doesn't sit well with me.

 

 

 

I don't doubt that it is a huge liscensing fee. Because, with no offense to Madman, Witchblade, et al, they're nowhere near the legaue of Spidey or the X-Men in terms of marketing potential.

operarob - 2007-10-26 @ 7:00 pm
No, I consider ita a different way of doing things. And if I understand the relationship between Toy Biz and Marvel correctly, the Biz didn't have to pay as much of a liscensing fee for the use of the Marvel properties. Hasbro does, and that fee is passed onto the price of the figures. Also factor into that the obvious rising price of oil. So, rather then raise the prices even further on individual units, they cut some things out. There'd be just as much complaining if Hasbro Legends were exactly the same as Toy Biz, but $15 a pop.

 

That must be a seriously high liscensing fee then. Because Toybiz has demonstrated with the Legendary Heroes line that it is still possible to make superarticulated figures with great paint apps and a HUGE BAF spread out over fewer figures and still charge just $8 a pop. I don't fault Hasbro for wanting to make a profit but when they're turning out figures with less articulation, less packaging, less paint, no comics, and small BAFs spread out over 8 figures AND charging $2-$3 more per figure depending on where you're buying them, it just doesn't sit well with me.

 

And I certainly don't fault them for trying new things in other lines, but when Toybiz had already demonstrated a very clear and successful path for the primary ML line, I see no excuse for the changes made there.

 

And back on the topic of this Q&(no)A that they've been doing, it just shows even further that Hasbro doesn't seem to get how to deal with the Marvel lines. They've got a Q&A for their Star Wars line spread out over nearly a dozen fan sites and frequently give really good answers in those. Sure, they dodge a few, but not almost all of them like they've done with Marvel. For a toy company that does such a great job with most of its other lines I just don't get why they've screwed the pooch so hard on the Marvel stuff.

 

 

What he/she said!

nagauthier - 2007-10-26 @ 6:55 pm
No, I consider ita a different way of doing things. And if I understand the relationship between Toy Biz and Marvel correctly, the Biz didn't have to pay as much of a liscensing fee for the use of the Marvel properties. Hasbro does, and that fee is passed onto the price of the figures. Also factor into that the obvious rising price of oil. So, rather then raise the prices even further on individual units, they cut some things out. There'd be just as much complaining if Hasbro Legends were exactly the same as Toy Biz, but $15 a pop.

 

That must be a seriously high liscensing fee then. Because Toybiz has demonstrated with the Legendary Heroes line that it is still possible to make superarticulated figures with great paint apps and a HUGE BAF spread out over fewer figures and still charge just $8 a pop. I don't fault Hasbro for wanting to make a profit but when they're turning out figures with less articulation, less packaging, less paint, no comics, and small BAFs spread out over 8 figures AND charging $2-$3 more per figure depending on where you're buying them, it just doesn't sit well with me.

 

And I certainly don't fault them for trying new things in other lines, but when Toybiz had already demonstrated a very clear and successful path for the primary ML line, I see no excuse for the changes made there.

 

And back on the topic of this Q&(no)A that they've been doing, it just shows even further that Hasbro doesn't seem to get how to deal with the Marvel lines. They've got a Q&A for their Star Wars line spread out over nearly a dozen fan sites and frequently give really good answers in those. Sure, they dodge a few, but not almost all of them like they've done with Marvel. For a toy company that does such a great job with most of its other lines I just don't get why they've screwed the pooch so hard on the Marvel stuff.

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