SEGA® Europe Ltd, SEGA® of America Inc. and Marvel Entertainment, Inc. (NYSE: MVL) announced this past summer that they have entered into a worldwide licensing agreement whereby SEGA has secured the exclusive rights to develop and distribute video game titles for all platforms based on Marvel’s renowned Iron Man property. Under the multi-year agreement, SEGA has been granted the exclusive interactive rights to develop and distribute games based on both Marvel‘s Iron Man feature films and the classic comic book iterations of the character. The Iron Man agreement represents the first step in a strategic partnership between Marvel and SEGA to bring at least one additional Marvel Super Hero property to next-gen platforms.
The first Iron Man project produced under the license agreement will be based on Marvel Studios' highly-anticipated Iron Man feature film starring Academy Award® Nominees Robert Downey Jr. and Terrence Howard, and directed by Jon Favreau. This project, the first feature film to be produced independently by Marvel Entertainment, will blast into theaters May 2, 2008.
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