Marvel Partners with Reebok to Launch Exclusive Collection of Children’s Footwear

Marvel Partners with Reebok to Launch Exclusive Collection of Children’s Footwear


Jay Cochran - March 31, 2008
Marvel Entertainment, Inc. (NYSE: MVL), a global character-based entertainment licensing company, has partnered with Reebok, a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, to launch an exclusive collection of children’s sneakers featuring two of the most renowned Super Heroes in the Marvel Universe, Iron Man and The Incredible Hulk. The partnership with Reebok expands Marvel’s presence into new consumer goods distribution channels thereby extending the reach of its popular Super Hero franchises to new audiences. The new line of sneakers will be available exclusively at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios’ event films Iron Man and The Incredible Hulk.

Designed exclusively for Foot Locker, the lines – which each include low and mid style shoes – feature bold materials and design that capture the look and feel of these two larger-than-life Super Heroes. The retail price will range from $45 to $65. Reebok and Foot Locker are supporting the Marvel introduction with in-store signage and window displays.

“We are excited to partner with Reebok and launch an amazing collection of children’s sneakers around these two major event films,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “The retail exclusive with Foot Locker and Kids Foot Locker enables Marvel to further maximize the retail exposure for these two phenomenal properties. This partnership bolsters our overall strategy to elevate the stature of our character brands, and we anticipate expanding this relationship with other franchises in the coming year.”

“Reebok is very excited to partner with such an iconic brand like Marvel. This opportunity gives us a chance to bring these all-American action heroes closer to the kids that love them by putting them on our Reebok product," said Reebok’s Head of Kids, Matt Feiner.
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