Black Panther Animated Series And More Coming From BET

At its Upfront ’08 presentation, BET Networks, the leading media and entertainment brand for African Americans and consumers of Black culture, touted its unique position as the most consistent and effective solution for advertisers to reach that coveted audience. Set in an election-themed show at New York City’s Manhattan Center Studios with the campaign tagline “Connection You Can Feel!”, the company reinforced its leadership role through new programming announcements, an overview of its digital strategy, and the unveiling of its new pro-social election initiative.

“As the No. 1 media destination for African Americans and consumers of Black culture, BET Networks offers our audience an engaging and relevant experience that truly resonates with them,” said Debra L. Lee, Chairman and Chief Executive Officer, BET Networks. “We continue to make strides in our original programming and digital offerings, and are further strengthening our commitment to providing quality content wherever our audience wants it.”

“BET Networks is committed to creating new extensions of our brand and identifying the most innovative and exciting opportunities for both our viewers and our advertising partners,” said Scott Mills, President and Chief Operating Officer, BET Networks. “We’ve done so through our international expansion with our recent launch of BET in the United Kingdom, our new integrated marketing function and new digital efforts. As our footprint grows, we’re looking forward to building an even deeper connection with our audience.”

BET announced several new original series, including: THE BLACK PANTHER, an animated series about the first Black superhero and created in partnership with Marvel Comics.

- THE BLACK PANTHER – From Marvel Comics, who brought the world Spider-Man, X-Men, the Fantastic Four and Iron Man, comes a primetime animated series featuring the first Black superhero. A wise and just African warrior king. A technologically advanced superhero with a proud past. BET presents THE BLACK PANTHER. PREMIERING Q1 2009