Marvel Promotes Alan Fine to Executive Vice President, Office of the Chief Executive

Marvel Promotes Alan Fine to Executive Vice President, Office of the Chief Executive


Jay Cochran - April 28, 2009
Marvel Entertainment, Inc. (NYSE:MVL) has promoted Alan Fine, 58, to Executive Vice President, Office of the Chief Executive. Mr. Fine joins David Maisel and John Turitzin in this position. Messrs. Maisel, Turitzin and Fine, along with Marvelís Chief Executive Officer, Issac Perlmutter, comprise the Office of the Chief Executive, which oversees all of Marvelís divisions and operations.

Over his long tenure with Marvel, Mr. Fine has been instrumental in the companyís growth from a toy and publishing company to one of todayís most recognized and successful entertainment and licensing companies. The appointment reflects Mr. Fineís increased role in working across Marvelís publishing, licensing, studio and digital divisions to integrate activities and oversee brand-building programs throughout the company, as well as his increased role in the planning and development of the companyís animation and movie projects. Mr. Fine leads Marvelís Creative Committee, which includes executives from Marvelís publishing and studio divisions and provides counsel on the development of Marvelís slate of feature films, television, online and other entertainment initiatives. The goal of the Committee is to translate the creative vision over decades of memorable storytelling to the big and small screens, while at the same time ensuring that the projects can realize their full merchandising potential.

ďAlan's extraordinary depth of experience in all facets of the entertainment industry, along with his knowledge of our company, our character brands and creative strengths makes him a strong addition to our Office of the Chief Executive,Ē said Mort Handel, Chairman of the Board, Marvel Entertainment. ďIt is a great pleasure to announce this appointment which recognizes Alanís immeasurable contributions to the overall success of our business. He remains a tremendous asset to our senior management structure and will be integral in shaping and achieving Marvelís long term goals.Ē

Mr. Fine, who joined Marvel in 1996, was previously Executive Vice President and Chief Marketing Officer of Marvel Characters, Inc., a wholly-owned subsidiary of Marvel Entertainment which owns and licenses Marvelís intellectual property library. As Chief Marketing Officer for Marvel Characters, Mr. Fine was responsible for directing and coordinating Marvelís efforts to support and strengthen its brands. Mr. Fine also served as Chief Executive Officer of Marvelís toy and publishing divisions since 1998 and 2004, respectively. Mr. Fine will continue to serve as an officer of the companyís Marvel Characters B.V. subsidiary.

Prior to joining Marvel, Mr. Fine was Senior Vice President, General Merchandise Manager and then promoted to President and Chief Operating Officer of Kay-Bee Toys, a national toy retailer. Under Mr. Fineís leadership, the chain grew from approximately 650 stores to approximately 1,200 stores nationwide, with annual revenue of $1.5 billion. Before joining Kay-Bee, Mr. Fine was Vice President, Seasonal Merchandise Division Manager of Caldor, a division of the May Department Store Company. Previously, he was Senior Vice President of Marketing for Coleco Toys, the original company behind the Cabbage Patch Kids and ColecoVision product lines. Mr. Fine earned a Bachelor of Arts degree from the University of Rhode Island.

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