Updated Info On Iron Man 2 Toys At Burger King

Updated Info On Iron Man 2 Toys At Burger King

Jay Cochran - April 27, 2010
The other day we gave you a look at the new Burger King Iron Man 2 toys that started hitting restaurants this week, and now we bring you this official press release from Burger King that provides more details on the toys. We bolded the paragraph below that pertains to the toys;

Official Press Release

Burger King Corporation catapults customers into the thrilling world of “Iron Man 2,” opening in theaters everywhere May 7, with an action-packed national promotion featuring the WHIPLASH WHOPPER sandwich. This limited-time addition to the BK menu captures the sharp edge of the film’s villain, Whiplash, with an intense, red-hot flavor combination featuring a flame-broiled WHOPPER sandwich topped with melted Pepper Jack cheese, crispy red peppers and spicy mayonnaise. The fiery sandwich will be available for a suggested price of $3.79 at participating restaurants throughout the four-week promotion.

“BKC is proud to have been a part of the theatrical debut of ‘Iron Man,’ and we are thrilled to continue our support with ‘Iron Man 2,’”

To further mark the return of this popular movie franchise, Burger King Corp. has created an exclusive collection of BK Kids Meal toys that bring the power and attitude of “Iron Man” into restaurants. This collection of eight film-inspired premiums are available with the purchase of a BK Kids Meal and include four lifestyle accessories for girls and four action-packed toys for boys, including an exclusive “Iron Man 2” figurine that stands a full seven inches tall when assembled.*

“BKC is proud to have been a part of the theatrical debut of ‘Iron Man,’ and we are thrilled to continue our support with ‘Iron Man 2,’” said Mike Kappitt, chief marketing officer, North America, Burger King Corp. “We’ve invested more than ever before in our promotional elements so our guests can expect a new cutting-edge, Stark Industry-inspired promotional line-up featuring fan favorites like our collectible toys that are bigger and better, as well as some exciting new elements aimed at satisfying the hungriest of adult heroes.”

Additionally, the movie promotion will feature separate adult and kid-focused advertising. The promotion flies into participating restaurants in celebration of the highly-anticipated sequel, which hits theaters on May 7.

King Gets into the Futuristic Action with National Advertising Campaign

In the national adult television commercial, the King armors up with a futuristic “Iron Man” suit. In the spot, the “Iron King” introduces the latest technologies from the BURGER KING brand to the curious visitors at the Stark Expo. In his quest to deliver high-tech value with flame-fresh taste via another new great product, the Buck Double sandwich, he ends up wreaking havoc at the Expo.

Additional marketing support will include separate kid-targeted television advertising, online activation on BKC’s Web site for kids, ClubBK.com, and in-restaurant merchandising. The kid-focused TV commercial highlights BK Kids Meals that meet BKC’s strict nutrition standards and features the “Iron Man” action figure coming to life as a child’s imagination takes his toy to new heights. On ClubBK.com, visitors help Tony Stark navigate his new suit in the game “Iron Man 2 Zoom Space.” In addition to the traditional merchandising elements often in restaurants, guests will also see “Iron Man” come crashing through the ceiling holding an ice-cold Dr Pepper through a unique merchandising element, plus dramatic life-size window clings of both “Iron Man” and War Machine.

* One toy per Kids Meal, while supplies last.
Image 1 of 2
1 of 2
Image 2 of 2
2 of 2


advertise here

Found on Ebay

Toy Fair 2020 Live News Coverage

More Marvel News

Advertise on Marvelous News

This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE