Carl's Jr., Hardee's Team up with Sony Pictures for Highly Anticipated Summer Release of The Amazing Spider-Man

CKE Restaurants, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and Sony Pictures Entertainment today announced a promotional marketing program for the theatrical release of The Amazing Spider-Man, in theaters July 3, 2012. The upcoming promotion for The Amazing Spider-Man in Carl’s Jr. and Hardee’s restaurants across the country will include an array of advertising, fan events, still secret Spider-Man-themed food items, in-restaurant guest experiences and kids-meal toys over the course of the multi-month partnership. For a full synopsis of the film, see the “About The Amazing Spider-Man” section below.

“We had a great experience with our promotion around the release of the first Spider-Man film in 2002, so we were thrilled to be able to join in on The Amazing Spider-Man this summer”

“We had a great experience with our promotion around the release of the first Spider-Man film in 2002, so we were thrilled to be able to join in on The Amazing Spider-Man this summer,” said Brad Haley, chief marketing officer for CKE Restaurants. “The film looks like it will be, well, amazing, with all of the elements our ‘young, hungry guy’ fans look for in a great summer movie. And, to help celebrate Spider-Man’s 50th year, we will even have an ‘amazing’ new burger to include as part of the promotion.”