What If - Hasbro Did Marvel Legends Retro Live-Action Marvel TV Series Figures?

What If - Hasbro Did Marvel Legends Retro Live-Action Marvel TV Series Figures?

Jay Cochran - April 29, 2020

Custom Captain America Figure Done By LooseCollector

Long before anyone heard of the MCU, or even before the popular Blade, X-Men and Spider-Man movies had hit the big screen, Marvel had attempted to bring it’s super heroes to life on the small screen in the format of live-action TV shows. Some attempts like the classic Incredible Hulk series, that aired on CBS were more successful than others, but a number of Marvel characters ended up being represented in this format.

Hasbro has a long history of making 6” Marvel Legends figures based on current Marvel entertainment properties outside of the comic books. They even recently announced that they would be going back and doing new figures based on the older X-Men movies, but WHAT IF they did Marvel Legends figures based on characters from those older TV shows from the 70’s and 80’s?

Obviously figures of this type would mostly appeal to people who grew up during the time that these shows first aired. Many people probably don’t even remember most of the shows, or if they do, they try to forget them. Never-the-less, I think there would be some appeal for figures based on these shows. They would also be unique, because not even Toy Biz did figures from this era.

So if Hasbro did a “Marvel Retro Live-Action TV” line, what characters might they do? Here is a list of potential characters I could envision Hasbro doing action figures of. I have listed them in chronological order of when the shows first aired.

Spider-Man Vs The Wall - Spidey Super Stories From The Electric Company - 1974-1977

Many of us who where born in the 70’s were first introduced to Spider-Man when he appeared in several story shorts featured on the PBS show called The Electric Company. A show that was produced by The Children’s Television Workshop. These Spider-Man shorts were done as live-action segments, and for whatever reason Spidey never actually talked. He did however take on some cool villains, such as a character known simply as “The Wall”. As the name implies, he was a human brick wall. The Wall has actually appeared in the comics as well, but I only know him from this show. I would love to see Hasbro do a two pack of Spider-Man and The Wall facing off against one another.

Spider-Man - The Amazing Spider-Man - 1977-1979

This was probably Marvel’s second most successful live-action series of the time, and featured everyone’s favorite wall-crawler. Unlike the Electric Company version, Spider-Man talked in this one, though he probably spent more time during the show being Daily Bugle photographer Peter Parker. Spider-Man could shoot webs that looked liked ropes and climb walls, but he never really did any web-swinging in this one. His mirror-like eye lenses, silver utility belt and the web shooter featured on the outside of the costume really helped differentiate his look from the comics. We definitely would need this version of Spider-Man represented in line like this.

The Hulk And David Banner 2-Pack - The Incredible Hulk - 1977-1982

This was Marvel’s most successful live-action TV series of the time, and still considered a classic even today. It stared the late Bill Bixby as David Banner, and Lou Ferrigno as the Hulk. The show was very different from the comics, as Banner would hitchhike from one place to another searching for a cure to his green problem. At the same time he would always find some type of trouble or crime to fight each week. The show even later on spurred several made-for-tv movies, which we will get to in just a bit. I would love to see Hasbro do a 2-pack featuring both Hulk and Banner. I suppose likeness rights could be an issue, especially when it comes to Banner, but I think it would be awesome to see.

Doctor Strange - Doctor Strange - 1978

This one is probably a show most aren’t even aware existed. There was only a pilot made, and it was never picked up as a series. Unlike the other shows, this one is probably stayed most true to how the character appeared in the comics. It featured other characters like Wong, Clea and even had Morgan Le Fey as the bad guy. Don’t expect to find this on any streaming service, but you might be able to locate a DVD of it if you look hard enough. As figures go, this would probably be a hard sell, but just for the obscurity of it, I think it would be cool to see.

Captain America With Bike - Captain America - 1979

As a huge Cap fan, I don’t mind telling you this show was pretty bad, but they did give Cap a pretty cool transparent shield that he would throw, and that he could also attach to the front of his Cap Cycle. He also wore a motorcycle helmet for a mask. Hasbro should do both Cap and his bike, and have the shield be able to attach to the front of it.

Thor - The Incredible Hulk Returns - 1988

NBC attempted to revitalize The Incredible Hulk TV series bringing back both Bill Bixby as David Banner and Lou Ferrigno as the Hulk. This was done in the form of several made-for-tv movies. Along with the Hulk, they also tried introducing a few additional Marvel characters, likely with the hopes of being able to spin them off in their own TV shows, which never happened. In the first movie, they introduced the God of Thunder along with his alter-ego Donald Blake. In the story, Blake finds an old viking hammer which allows him to conjure Thor out of thin air. In this, Thor had strength, but not much else. He did carry his hammer, but couldn’t fly with it. While both Thor and Hulk were stronger than normal humans, they weren’t nearly as strong as they are in the comics. The two couldn’t even pull down a helicopter that was trying to escape with Banner’s girlfriend. Thor’s look in this movie also differed greatly from the comics. This version of Thor looked more like a standard viking, however he did have a helmet with wings he would wear. While this was no MCU Thor, I think this version would still make for a cool figure.

Daredevil - The Trial of The Incredible Hulk - 1989

For the Hulk’s second made-for-tv movie, we got introduced to Matt Mudock, and his alter ego Daredevil. Looking nothing like Daredevil from the comics, this version featured the man without fear in an all black spandex outfit and a mask that covered his eyes. While they failed to really capture the look of Daredevil in this movie, I actually liked the way they portrayed the character here. In my opinion, it was definitely better than the Ben Affleck version we would see years later on the big screen.

Nick Fury - Nick Fury, Agents Of Shield - 1988

This was another made-for-tv movie which quit frankly, was horrible. It however did feature the Hoff (David Hasselhoff) himself as Fury. That alone warrants this one for the figure treatment in my opinion.

Punisher - The Punisher - 1989

Ok, admittedly this was a theatrical movie, not a TV series. In fact it was the only Marvel movie during that era that actually made it to theaters. For that reason alone, I think we can slip a Dolph Lundgren version of Punisher into this line. Looking nothing like the comic book counter part, this version of Frank Castle rode around the sewers on his motorcycle. He killed criminals with his skull knife. Ok he used guns to, but the knife was the only thing that gave you any indication this was the same character from the comics.

Iron Ma….

No, Iron Man never appeared in live action form during the 70’s or 80’s. It wasn’t until the MCU Iron Man movie in 2008, that we got to see the character in that way. However I often see this guy (shown above) get confused for a 70’s version of the armored Avenger. The truth is, this guy is from a failed 1977 NBC pilot called Exo-Man. I suppose if they had tried to do a live-action Iron Man series back then, this is probably similar to how he would have looked. Because this isn’t a Marvel character, I wouldn’t expect to see him make the Marvel legends cut.

So let us know, would you like to see Hasbro do a Marvel Legends sub-line featuring characters from Marvel’s early live-action TV days? Let us know in the COMMENT SECTION below.
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Last 10 comments - ( Read All Posts )
A_Spidey_Fan - 2020-05-03 @ 7:01 pm

I personally don't see why not.  I think the Marvel Brand has gotten to the point that Hasbro could do or risk doing these designs.  I know for sure that there are some that wouldn't mind some of these versions of characters, and of course, gives them an excuse to help keep some well known name characters being released.


I know a friend of mine who would actually love the 1970's T.V. Movie Cap, incluidng his motocycle, and seethrough window like shield.  Adn many have stated that they would like Bixby Dr. David Banner and Ferrigno Hulk. 


As for the Spidey's well, all they have to do is appear the sequal to Into The Spiderverse animated movie, and they would be set.  Not to mention, Spidey would probably be the easiest, since it would only invovle a modified Spidey head sculpt, with apporate accessoires to complete the look.

nieman257 - 2020-05-02 @ 6:34 pm

For me, I'd definitely want and think they should do 

Bixby/Ferrigno - Hulk 2 pack. Bixby David Banner would be perfect1970's Nicholas Hammond Peter ParkerDolph Punisher. Hell, that's the one they should've put on the bikeHoff Nick FuryHoward the DuckDaredevil (Trial of the Incredible Hulk)  But definitely not Gimli Kingpin1990 Captain America movie Red Skull

*Bonus figures

Jennifer Garner ElektraWesley Blade re-doSticky Fingaz BladeSam Elliott Caretaker


Legender - 2020-05-01 @ 5:19 pm
On 4/29/2020 at 8:40 PM, McHogan said:

I assume you already know this but S.H. Figuarts is releasing a figure based on this show



Yeah, but i dont wanna pay a figuarts price for a figure that i will have on the back of the shelve ... LOL

But i want it!

Chunkylover - 2020-05-01 @ 9:52 am

I really enjoyed the idea behind this thread. It's fun to reflect on the past. However, I would not buy any of those figures. Hoff Fury and Dolph Punisher look cool enough. That Captain America is so goofy though.


I might have to see if I can find those Hulk and Spider-Man episodes though. I remember watching them when the Sci-Fi had them. These shows were campy fun.

leokearon - 2020-05-01 @ 7:11 am
9 hours ago, PushYouDown said:

I think a Ferigno Hulk seems perfect for a con exclusive.


Back when we got the Marvel Universe Spiderman and his Amazing Friends TRU set- I thought they should do more three-packs based on the cartoons. 

X-men Cartoon - tiger stripe Wolverine, Cyclops with jacket, Jean Grey with pony tail. 

Incredible Hulk - Hulk with the brownish red pants, Bruce Banner, She-Hulk with pink tattered dress.

60s Spiderman - Spidey without the webbing, Doc Ock in purple (which we eventually got anyway), "Vulture Man" or J Jonah Jameson (could come with a cape and alternate head to turn him into the show's version of Magneto)

They have done the Scoot/Logan/Jean pack

Gigantor - 2020-05-01 @ 4:57 am

Huge pass on all of this. 

Satam - 2020-05-01 @ 12:52 am
7 hours ago, IsaiahWayne said:

I wouldnt mind seeing a Howard the Duck figure based on the movie.

This might actually be the one figure from an old crappy Marvel movie I would actually buy.  I'd rather have comic Howard, but still...

abnuggler - 2020-04-30 @ 11:55 pm

I wouldnt mind a Spiderman from those shows (either american or Japanese) but I dont think Id much care for any other figure, maybe a dolph lundgren punisher but probably not. If its a matter of making figures from live action stuff previous to the MCU, I'd Rather they do more Marvel X-Men figures (from the first movies, not the crappy ones from first class and after), those upcoming wolverine figures look cool but imagine a Wolverine, Jean, Storm and Cyclops in the black leather suits from the first X-Men movie.

PushYouDown - 2020-04-30 @ 9:49 pm

I think a Ferigno Hulk seems perfect for a con exclusive.


Back when we got the Marvel Universe Spiderman and his Amazing Friends TRU set- I thought they should do more three-packs based on the cartoons. 

X-men Cartoon - tiger stripe Wolverine, Cyclops with jacket, Jean Grey with pony tail. 

Incredible Hulk - Hulk with the brownish red pants, Bruce Banner, She-Hulk with pink tattered dress.

60s Spiderman - Spidey without the webbing, Doc Ock in purple (which we eventually got anyway), "Vulture Man" or J Jonah Jameson (could come with a cape and alternate head to turn him into the show's version of Magneto)

GrtWhiteCustoms - 2020-04-30 @ 9:40 pm

Jay...I don't often disagree with you (brown nose MOMENT) 

But No...just no. I don't see any of these being worthy of Marvel Legends. 

Don't get me wrong...I watched all of em! It just seems like a waste to go too far backwards with the MCU. 

I'm all for obscure characters in Marvel Legends though (more Serpent Society please)  

Now if these were special Market figures like say from Marvel Select I'd say go for it!

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