In a somewhat surprising announcement last week during San Diego Comic Con, Hasbro announced they would not be offering a Marvel Legends Haslab for 2024. Instead they would be experimenting with a new timed made-to-pre-order model with their newly announced Dragon Man figure.
So you might be asking how exactly will this new model differ from the Haslab? The two biggest differences will be that there will no longer be a publicly stated minimum order number. The second big difference is there will no additional stretch goals.
With the new system there will be a stated pre-order window and if you don't pre-order the figure during that window, then you won't be able to get the figure unless you go to the secondary market for it. At least that is what I was told By Hasbro during SDCC. In other words once the pre-order window closes you will no longer be able to purchase the figure. I was told likely people won't be charged for the figure until the pre-order window closes.
While their won't be a publicly stated minimum pre-order number as we saw with Haslabs, if by chance the figure doesn't receive enough orders to justify the cost of having it made, then likely all pre-orders would be canceled.
The figure will be sold as a Hasbro Pulse website exclusive.
While Dragon Man which will stand 10.5" tall and have a wingspan of 17.5" wide is considered a mid-sized figure, there is nothing that says Hasbro won't be able to use this new model for larger figures or vehicles down the road.
It's hard to say for sure, but my guess is we will see Hasbro offer figures with this made-to-pre-order model 1-2 times a year if the Dragon Man campaign proves to be successful.
We don't yet know how long the pre-order window for Dragon Man will be open for or even when it will go up for pre-order. My guess is that it will go up sometime in September, possibly even during the Hasbro Pulse-Con event which will be on September 13.
We still don't know how much Dragon Man will retail for. I could see it costing anywhere from $75-$175, but that is purely just a guess.
From the images Hasbro showed during SDCC, it looks like Dragon Man will include an extra pair of hands and a book. I am not sure if those accessories are finalized or not.
Check out our gallery of images of the upcoming Dragon Man figure from SDCC below in our GALLERY!
On 9/21/2025 at 8:24 AM, since83 said:Fingers crossed that they do the same with the Sauron set.
What I find incredibly irritating is that set is still in stock on UK Pulse.
On 9/22/2025 at 3:56 PM, Falconetti said:ALREADY SOLD OUT.. Thankfully I got my preorder in last year... Dragon Man is on of the BEST Marvel Legends of ALL TIME!
I genuinely agree with this. It's phenomenal.
ALREADY SOLD OUT.. Thankfully I got my preorder in last year... Dragon Man is on of the BEST Marvel Legends of ALL TIME!
I expect it to go in and out stock as people cancel orders.
Also,.judging by HasLabs, they make extra to replace damages, but I bet at a certain point, any leftovers earmarked as damage replacements would get added to the site as well.
I just received dragon man as birthday day gift and man this figure is definitely my best marvel legends this year
Fingers crossed that they do the same with the Sauron set.
On 9/21/2025 at 7:30 AM, toynewman said:The Hasbro Marvel Legends Series Dragon Man Figure is available and in-stock again from HasbroPulse with a suggested retail price of $84.99.
Not for long, shows as SOLD OUT, as of 9 AM, CST.
The Hasbro Marvel Legends Series Dragon Man Figure is available and in-stock again from HasbroPulse with a suggested retail price of $84.99.
I kept asking what they were gonna do with canceled orders, and well...this.
I'm more annoyed they didn't announce it or anything. I have a buddy that missed the window who got on a late and missed this one too. I personally would like the next MTO to have a pay now option, or a payment system where you could put money on it throught the yr. I think that flexibility would benefit the new ordering method.
On 9/6/2025 at 11:22 AM, Lord_Scareglow said:Oh wow so they put this up as a buy now eh, kinda like uhh we all waited patiently for this, all of us who Pre-ordered, and then they just chuck a bunch out there, I guess I understand they probably made a few extra and or people cancelled, but it makes it feel less special.
I get what you are saying but it's a great pick up for those that missed out on the pre order window!
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