Hasbro Moves Away From The Haslab Model With New Marvel Legends Dragon Man Figure

by Jay Cochran
July 30, 2024
In a somewhat surprising announcement last week during San Diego Comic Con, Hasbro announced they would not be offering a Marvel Legends Haslab for 2024. Instead they would be experimenting with a new timed made-to-pre-order model with their newly announced Dragon Man figure.

So you might be asking how exactly will this new model differ from the Haslab? The two biggest differences will be that there will no longer be a publicly stated minimum order number. The second big difference is there will no additional stretch goals.

With the new system there will be a stated pre-order window and if you don't pre-order the figure during that window, then you won't be able to get the figure unless you go to the secondary market for it. At least that is what I was told By Hasbro during SDCC. In other words once the pre-order window closes you will no longer be able to purchase the figure. I was told likely people won't be charged for the figure until the pre-order window closes.

While their won't be a publicly stated minimum pre-order number as we saw with Haslabs, if by chance the figure doesn't receive enough orders to justify the cost of having it made, then likely all pre-orders would be canceled.

The figure will be sold as a Hasbro Pulse website exclusive.

While Dragon Man which will stand 10.5" tall and have a wingspan of 17.5" wide is considered a mid-sized figure, there is nothing that says Hasbro won't be able to use this new model for larger figures or vehicles down the road.

It's hard to say for sure, but my guess is we will see Hasbro offer figures with this made-to-pre-order model 1-2 times a year if the Dragon Man campaign proves to be successful.

We don't yet know how long the pre-order window for Dragon Man will be open for or even when it will go up for pre-order. My guess is that it will go up sometime in September, possibly even during the Hasbro Pulse-Con event which will be on September 13.

We still don't know how much Dragon Man will retail for. I could see it costing anywhere from $75-$175, but that is purely just a guess.

From the images Hasbro showed during SDCC, it looks like Dragon Man will include an extra pair of hands and a book. I am not sure if those accessories are finalized or not.

Check out our gallery of images of the upcoming Dragon Man figure from SDCC below in our GALLERY!

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Comments...

Last 10 comments - ( Read All Posts )
TheArrow - 2024-10-14 @ 1:31 am

Well, I signed on---taking a chance on this that I will have the scratch come August next year. We'll see....

since83 - 2024-10-13 @ 1:19 pm
On 10/12/2024 at 6:04 PM, GnarlyCharlie85 said:

I'm probably the minority on this, but I would rather them take my money now instead of a year from now. After tax for me it's a hundred dollars and I ordered two so I don't want to have this sprung on me next year out of nowhere. That shipping date will change I almost guarantee it. And with kids and life I would rather just pay now and be done with it.

I agree. Just charge us now. Who knows what'll be going on next year,lol. Plus, like I brought up before, people canceling will hurt this model. And there's no way some don't back out. So then they end up being sold, even though "if you don't order now you don't get it". Then the weird theories and whining start.

GnarlyCharlie85 - 2024-10-12 @ 11:04 pm

I'm probably the minority on this, but I would rather them take my money now instead of a year from now. After tax for me it's a hundred dollars and I ordered two so I don't want to have this sprung on me next year out of nowhere. That shipping date will change I almost guarantee it. And with kids and life I would rather just pay now and be done with it.

AndyL - 2024-10-12 @ 9:41 pm
On 10/12/2024 at 3:44 PM, since83 said:

I wonder how they will deal with the year between order and charge. Are we locked in and unable to cancel? Otherwise I would think there will will be lots of cancelations. Then what? Idk. There are still a few unanswered questions with the MTO model.

It's still unclear to me as well but this is something I want so I'm sticking with it. With Haslab I think you could still back out even after it funded and get a refund because lives change and financials change and I think they ultimately leave a way out. The agreement with this is similarly worded but it's still pretty confusing.

since83 - 2024-10-12 @ 8:44 pm

I wonder how they will deal with the year between order and charge. Are we locked in and unable to cancel? Otherwise I would think there will will be lots of cancelations. Then what? Idk. There are still a few unanswered questions with the MTO model.

Faust - 2024-09-13 @ 11:37 pm
On 9/9/2024 at 5:18 PM, Reno said:

As someone who bought all of the first 6 waves of Super 7's Ultimate TMNT Line, I can safely say that I expect the quality and value of this Dragon Man to be much better than what Super 7 does. I personally wouldn't have blinked at $100 for this and I already have the original Toy Biz F4 Classics version.

I never said the quality was good for S7, I'm just stating that Hasbro's pricing is as nuts as S7's. Funny you mention the old Dragon man cos I sold mine almost triple the price of this one LOL, ah the good ol days

On 9/9/2024 at 5:00 PM, tarot said:

a 10inch tall, 17.5inch wide, with 2 sets of wings, 2 sets of hands, a big book and glasses that is a very limited release.....That price is cheaper then it should be.

*looks at Diamond Select *NO!

since83 - 2024-09-12 @ 3:28 pm

I wonder if they will shoot us an email or update the page if it gets to the mystery number. Or if we'll just have to wait till the 17th. I didn't like not knowing at first, but it takes away the conversation for the haters. No, "look how slow it's selling". But it will also take away the people that will only order if it IS getting made. But I think the way they are doing it takes away a lot of the confusion and misunderstanding about how the former model worked.

MODADDYDODOK - 2024-09-11 @ 2:39 pm

Exciting. Now I want Diablo even more than before.

leokearon - 2024-09-10 @ 4:12 pm

I looks fantastic and the price is very good, but I have no room for it

GnarlyCharlie85 - 2024-09-10 @ 2:39 am
On 9/9/2024 at 8:52 PM, raziel0203 said:

Locked this preorder in without hesitation. Truly an amazing offering at a price point much lower than I think most of us anticipated. Bummed I'll have to wait a year to get it but I'm exited nonetheless! Well done Hasbro!

Here here! I think hasbro really deserves praise for this offering. Glad to see everyone happy with the price and now the possibilities are endless for future big characters!

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