Hasbro Doing Marvel Legends At Least Through 2026

The question of whether Hasbro will hold on to the Marvel license seems to be popping up with more and more frequency online these days. While it's true the details for how long the current license agreement between Disney and Hasbro for Marvel will last have not been made public, it is pretty clear that Hasbro will be doing Marvel stuff AT LEAST through the end of 2026.

Hasbro's Dwight Stall made indications they had already planned their Marvel Legends figures out through 2025 and into 2026 back during the MCM London convention, and now Hasbro's Dan Yun has made a similar statement on the social media platform X saying they are already cooking on 2026 stuff.

We are already cooking on 2026 jfyi

— Dan Yun 윤 (@DanYunIsTrying) November 22, 2024

Back in 2020 Hasbro and Disney agreed to extend the license for both Star Wars and Marvel products to some unknown date, and then we got indications in 2022 that Hasbro and Disney had again extended their relationship even more when it was announced Hasbro would start doing Indian Jones products again which came and went in 2023.

My guess is the current license Hasbro has for Marvel is currently set to expire by the end of 2026, however being that the relationship between Hasbro and Disney seems to be strong, I don't see Hasbro loosing the Marvel license to someone else unless Hasbro chooses not to pursue it.

It is no secret that Hasbro's current CEO Chris Cocks who comes from a gaming background at Wizards Of The Coast (Owned by Hasbro) is turning more and more of the companies resources towards gaming and digital products with things like Monopoly, Dungeon's and Dragons and Magic the Gathering. It was just recently announced via Bloomberg that Hasbro will no longer be co-financing any of the movies made based on their own brands and is focusing on a new D&D video game. We have also seen in recent years Hasbro licensing out their own brands to other companies more and more and allowing them to make the action figures they once produced themselves.

Whether Hasbro decides to get out of the action figure game all together at some point down the road to me remains unclear, but for now if you are wondering if Hasbro will keep doing Marvel Legends, I would say definitely through 2026, and frankly I would be somewhat surprised if they don't continue even beyond that time.