The question of whether
Hasbro will hold on to the Marvel license seems to be popping up with more and more frequency online these days. While it's true the details for how long the current license agreement between
Disney and
Hasbro for Marvel will last have not been made public, it is pretty clear that Hasbro will be doing Marvel stuff
AT LEAST through the end of 2026.
Hasbro's
Dwight Stall made indications they had already planned their Marvel Legends figures out through 2025 and into 2026 back during the
MCM London convention, and now Hasbro's
Dan Yun has made a similar statement on the social media platform X saying they are already cooking on 2026 stuff.
Back in 2020
Hasbro and
Disney agreed to extend the license for both
Star Wars and
Marvel products to some unknown date, and then we got indications in 2022 that Hasbro and Disney had again extended their relationship even more when it was announced Hasbro would start doing Indian Jones products again which came and went in 2023.
My guess is the current license
Hasbro has for
Marvel is currently set to expire by the end of 2026, however being that the relationship between
Hasbro and
Disney seems to be strong, I don't see
Hasbro loosing the Marvel license to someone else unless Hasbro chooses not to pursue it.
It is no secret that Hasbro's current
CEO Chris Cocks who comes from a gaming background at Wizards Of The Coast (Owned by Hasbro) is turning more and more of the companies resources towards gaming and digital products with things like
Monopoly, Dungeon's and Dragons and
Magic the Gathering. It was just recently announced via
Bloomberg that
Hasbro will no longer be co-financing any of the movies made based on their own brands and is focusing on a new D&D video game. We have also seen in recent years
Hasbro licensing out their own brands to other companies more and more and allowing them to make the action figures they once produced themselves.
Whether
Hasbro decides to get out of the action figure game all together at some point down the road to me remains unclear, but for now if you are wondering if Hasbro will keep doing Marvel Legends, I would say definitely through 2026, and frankly I would be somewhat surprised if they don't continue even beyond that time.
On 6/25/2025 at 8:38 AM, tarot said:are you seriously using the boots of one figure to judge the rest of the line?
what, do you want a list or something?
On 6/25/2025 at 7:34 AM, SpiderS said:Speaking of boots, I'm absolutely judging Marvel Legends line for not having arrow tip boots sculpted when at least 40 percent of Marvel characters have them, painted on boot tips are shameful.
100%. Its utterly baffling, especially since these guys are so into reusage. And for the record, I repeat, I'm not against reuse when its done correctly.
Speaking of boots, I'm absolutely judging Marvel Legends line for not having arrow tip boots sculpted when at least 40 percent of Marvel characters have them, painted on boot tips are shameful.
tarot -
2025-06-25 @ 1:38 pm
On 6/25/2025 at 7:30 AM, Atlantis said:My brother. They couldn't get Marvel Girl's X-Factor boots painted on. At ALL.
I shudder to think what kind of slip-shod work would go thru for Jack of Hearts.
LOL ok I had to get that out there. IF they did him right he'd go great in an Iron Man wave; maybe the Space Armor, include Sunturion, Crimson Dynamo, Vanguard, Vostok, Darkstar but he MUST have his classic outfit.
are you seriously using the boots of one figure to judge the rest of the line?
On 6/25/2025 at 12:30 AM, Atlantis said:My brother. They couldn't get Marvel Girl's X-Factor boots painted on. At ALL.
I shudder to think what kind of slip-shod work would go thru for Jack of Hearts.
LOL ok I had to get that out there. IF they did him right he'd go great in an Iron Man wave; maybe the Space Armor, include Sunturion, Crimson Dynamo, Vanguard, Vostok, Darkstar but he MUST have his classic outfit.
They got Ikaris' paint apps clean and right--and he's about 2/3rds of the way to the paint apps for Jack of Hearts. I think JoH would be a banger-looing figure.
On 6/25/2025 at 2:30 AM, Atlantis said:My brother. They couldn't get Marvel Girl's X-Factor boots painted on. At ALL.
I shudder to think what kind of slip-shod work would go thru for Jack of Hearts.
LOL ok I had to get that out there. IF they did him right he'd go great in an Iron Man wave; maybe the Space Armor, include Sunturion, Crimson Dynamo, Vanguard, Vostok, Darkstar but he MUST have his classic outfit.
Jack of hearts in a Iron Man could work and correct if I'm wrong but isn't there an unspecified Iron Man wave in one of the leaks (can't remember if it was Jay's or DMB or somebody else) and if that is the case I don't see why not as he is very needed.
Thinking about Jack of Hearts just makes me want an In-betweener so much more idky every time I think of Jack I think of my guy In-betweener.
On 6/24/2025 at 6:07 PM, elongatedman said:I swear if we don't get jack of Hart soon I will riot in the street
My brother. They couldn't get Marvel Girl's X-Factor boots painted on. At ALL.
I shudder to think what kind of slip-shod work would go thru for Jack of Hearts.
LOL ok I had to get that out there. IF they did him right he'd go great in an Iron Man wave; maybe the Space Armor, include Sunturion, Crimson Dynamo, Vanguard, Vostok, Darkstar but he MUST have his classic outfit.
I swear if we don't get jack of Hart soon I will riot in the street
tarot -
2025-06-09 @ 7:08 am
On 6/9/2025 at 7:59 AM, MarvelousFan87 said:Happy to see them still making legends until 2026- so we still got a year and a half to go.
dude..... this is an old post. They have since announced that they are keeping the licence for longer. If you are going to answer every thread please check the newer ones first.
On 4/25/2025 at 6:35 AM, Jmacq1 said:I do have to wonder if the current trade situation might have changed the calculus on all this. Like maybe Hasbro and/or Disney were considering parting ways, but tariff concerns might have caused other bidders to drop out (because it currently would be very expensive for them to spin up new lines).
Probably reading too much into it though. It's likely as simple as "Both companies have had a bumpy road the last few years, but this partnership isn't broken so don't try fixing it until it is."
In the case of Marvel in particular, shifting licensees now would likely mean that there wouldn't be (toy) merch on shelves for at least a couple films, as there's usually a "gap" between one license ending and the new one beginning, and I could see Disney not wanting that to happen.
Also as much as the MCU has had a very rocky last few years, the prospect of toys for the next two Avengers films was probably too big to pass on given thats probably the closest guaranteed moneymaker Marvel has put out since Deadpool & Wolverine.
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