2009 SDCC Day 3: Hasbro Marvel Panel

2009 SDCC Day 3: Hasbro Marvel Panel


Jay Cochran - July 25, 2009
We are bringing you coverage of the Marvel Hasbro panel here at the 2009 San Diego Comic-Con.

The panel includes Marvel— Michelle Favaloro and Scott George (Hasbro Marketing), along with Joshua Lamb, Dave Vonner, Logan Lubera, and Dwight Stall (Hasbro Design), present the latest toys from the Spider-Man, Iron Man, Wolverine, Marvel Universe, and Super Hero Squad toy lines from 2009. Also, see a sneak peek into the 2010 line! Plus Q&A!

The Iron Man 2 toy line launches on March 1st, 2010.

The action figure line will be done in the 3 3/4 scale, compatible with the Marvel Universe line.

Waves wil inclide, Deep Dive Armor, Jetstream Armor, Mark I, Mark II and Mark III, classic Armor, War Machine, Crimson Dynamo, Deluxe figures will include Juggernaut and Nengative Zone missions armor.

There is an Iron Man 2 mission helmet, with full sound and lights. The face plate opens up and with a push of a button, slowly lowers to movie sound effects.

Toy Fair in the Spring in New York will showcase a ton of IM 2 products.

Wolverine continues with the classic and movie figure lines. The finally wave of 2009 includes Logan and Colossus.

The deluxe assortment includes a 3 3/4 figure and accessory. Fastball Special Colossus throws Wolverine and Deadpool has a large cannon.

Super Hero Squad will have a Wolverine variety pack with various incarnations of the character.

Animated Spider-Man wave 5 includes a new Doc Ock and two variations of Spider-Mans. Wave 6 will have a new Venom.

Classic Spider-Man line includes a new Green Goblin and new black Spider-Man and classic red and blue Spidey.

In 2010, Spider-Man will have a 3 3/4 line of action figures. Spidey with light up eyes, black suit Spidey with removable armor, classic Green Goblin, Venom, Spidey with Doc Ock arms and scuba Spidey.

Wave 2 will be shown today at Comic-Con.

Superhero Squad will have several more 2-packs this year. Deathlok, Vulture, SPider-Woman, Silver Samaurai and Nova are some of the character we'll see. Iron Man in wave 5 will have a removable helmet. There will be mini-vehicles and a mobile commander center. This includes a Wolverine with a motor cycle. In 2010 there will be a Modok and Iron Man, Buck and Cap and Spidey and Wolverine.

Marvel Universe will have a ton of new product coming out. There is a collector poster at the Hasbro booth that will show all the 2009 characters in the Fury Files theme.

The Wolverine Mighty Mugg has the first retractible claws feature.

Gigantic Battles will have a red Goliath variant. The line is exclusive to Walmart in 2009.

Nemisis wave is moving across the country all next month.

At TRU there will be MU battle packs, including an army builder and Spider-Friends.

Foe 2010 there will be a new theme. Mike Degado will be doing the art work for each package. For numering, 2010 will be series 2, number 1, for the first character. The theme for 2010 is Dark Reign and HAMMER. The name Fury Files continues, but the content will be driven by Norman and his impact on the MU.

Jim Lee Jean Grey, Warpath, Vision will be in wave 1, for series 2. Bucky in wave 2 comes with 2 tommy guns. Wave 2 also includes FA CAP, modern Thor, Extremis Iron Man, Black Widow with alternate 3 hairs, included. The Thor will have a new articulation - an upper thigh swivel. Juggernaut is also coming, and he's huge.

Bob Layton did all orignial artwork for the Secret Wars 2 packs.

Secret Wars wave 2 - Spider-Woman and Iron Man, black Spidey and Magneto, Hulk and Cyclops.

Wave 3 has classic Thor and Enchantress, Hawkeye and Piledriver, Mr. Fantastic in blue and white and classic Ultron.

Hasbro is bringing out a new line - Handful of Heroes. This includes 8 figures in every pack. There are 40 different sculpts in a variety of colors. There are 140 characters altogether, with the different colors. Each pack has a hidden figure.

There is a new SPider-Man transformers this fall. He combines with Iron Man to make a jet. Thing transforms into a bulldozer.

Marvel Legend's will have a new fan choice poll. Fans pick 3 of 18 and Hasbro picks 3. The 6 winners will be released in 3 2-packs. The figures shown in the case are basically internal customs and are no the final figures. When the winners are selected, the figures will be tooled for production. It's possible that if Warpath wins, he may come out with a classic colors variant.

In 2010 all the MU figures will include stands. Playsets and vehicles have not yet been revealed, though Hasbro has been considering it.

If the upcoming ML toys sell, then Hasbro will continue to produce new product.

Hasbro has discussed doing an Alpha Flight box set for MU, but there aren't any plans yet.

A 19 inch Galactus prototype which will have electronic light up was displayed at the panel. He isn't coming soon, but he is coming.

There are no plans for any future Build-A-Figure waves for ML. Hasbro plans to release new MLs in 2-packs at this point.

Superhero Squad plans to keep including obscure characters. As Marvel Animation continues to include more obscure characters. 26 episodes of one season of Superhero Squad will have 126 characters. This gives the toy line a lot of room for diversity.

Hasbro is considering more Ultimate releases in MU.

Hasbro is planning to build a world with the MU line, so playsets and large scale vehicles would naturally be a part of that.

The MU line has been selling really well so far. Retailers set their own prices. Hasbro charges them the same for all their 3 3/4 lines and has no control over what the retailers charge. It is a sign of the strength of the line that the retailers feel confident enough to charge more.
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Comments...

Last 10 comments - ( Read All Posts )
Professor - 2009-07-30 @ 2:57 pm
So, you can keep your invitation to "dive in" I'll keep hoping for the ML line to continue.

My sincere apologies. I was trying to be friendly and supportive without realizing you just wanted to whine, piss and moan. I wish you luck on your boycott and am sure that Hasbro cries themselves to sleep over losing your business.

I wasn't trying to come off as rude and I apologize that I did. I was just trying to express my point of view that I do not want my collection in 2 scales and that there is still a big enough market to keep the Legends line going. It is just frustrating that the MU line gets all the figures that Legends fans have been wanting. I know Hasbro is trying to pull us all over to the MU line and kill the ML line. They want collectors like me to repurchase so many figures just to make a profit. I think the MU line is ok but do not wish to purchase it so I kindly pass on your invitation to dive in.

HighEvolutionary - 2009-07-30 @ 1:30 am
So, you can keep your invitation to "dive in" I'll keep hoping for the ML line to continue.

My sincere apologies. I was trying to be friendly and supportive without realizing you just wanted to whine, piss and moan. I wish you luck on your boycott and am sure that Hasbro cries themselves to sleep over losing your business.

Professor - 2009-07-29 @ 9:26 pm
but what's stopping me from purchasing these is my preference for 6" figs and the price point. i cannot justify paying 8+ dollars for these, as it looks like there's going to be a ridiculous amount of figures being released each year, and especially not after dedicating so much time and money to MLs just to restart a marvel collection.

That's a perfectly reasonable justification for not purchasing (as opposed to simply declaring, "MU Sux! MLs 4EVA!!!"). A couple years ago, I was in a store and felt glad to collect MLs as opposed to, say, Star Wars figures. For $8, you got a 6" figure, a BAF piece and a comic. For $7, all you got was a 3.75" figure and a blaster.

But those days are long gone. MLs are now $11 or $12, and that's without the comic and now the BAF piece. $8 for a 4" figure vs. $11 for a 6" doesn't seem that big a difference to me. And considering it seems we'll only be getting 2-packs from now on, the actual ML entry price could be $22 or $23, and you may not even want one of the figures that much.

If you're a Marvel fan and an action-figure collector, the itch to collect MU will hit you sooner or later. But by then, it could be several waves in and you'll be stuck paying eBay prices for a lot of what's on the shelf now.

Also, over the years, a collector probably accumulates a bunch of different scales of their favoriate characters. I don't consider MUs to be duplicative of what I've already got in MLs--just different. For example, if you like Wolverine, you may have a 1"-2" Battle Dice or Heroclix, a 4" MU, a 5" '90s ToyBiz, a 6" ML, an 8" Signature Series or Famous Covers, a 10" '90s ToyBiz Deluxe, a 12" Icons, etc.

You should dive in!

I can concede to that point minus one important detail. If I want to build a team, let's say the Mighty Avengers, two different scales would suck big time. I'm sorry but I believe there is a big enough market to keep the ML line alive. Think about the Star Wars collectors out there and how nice their colections are because the toys have been the same scale for decades. Each time a new figure comes out it can add to their collection. You don't see a 6" Luke taking on a 3 3/4" Vader. So, you can keep your invitation to "dive in" I'll keep hoping for the ML line to continue.

Professor - 2009-07-29 @ 9:17 pm
Can all of you whining babies just learn to accept what's to come? i mean seriously we've had Mu for months now and guess what? they're really good. and why do you need ml \? to go with the scale of figures? what's wrong with MU? the articulation is pretty good and they're starting to get better detailed.

I for one am excited for all the news. All of you guys who are happy, u guys know what i'm tlaking about.

I'm glad you like the MU line but I don't. Sure it is getting better but I'm sorry more than half of my collection is in the 6" line. I don't really want two scales and I don't want to start my collection over again. Can't you see that point of view? I also feel that everyone is entitled to their own point of view so I respect your opinion. Hasbro could do more to keep both lines going and not favor the MU line. They just want people to buy more restarting their collections with the MU figures. Long live Marvel Legends!

HighEvolutionary - 2009-07-28 @ 5:19 pm
but what's stopping me from purchasing these is my preference for 6" figs and the price point. i cannot justify paying 8+ dollars for these, as it looks like there's going to be a ridiculous amount of figures being released each year, and especially not after dedicating so much time and money to MLs just to restart a marvel collection.

That's a perfectly reasonable justification for not purchasing (as opposed to simply declaring, "MU Sux! MLs 4EVA!!!"). A couple years ago, I was in a store and felt glad to collect MLs as opposed to, say, Star Wars figures. For $8, you got a 6" figure, a BAF piece and a comic. For $7, all you got was a 3.75" figure and a blaster.

But those days are long gone. MLs are now $11 or $12, and that's without the comic and now the BAF piece. $8 for a 4" figure vs. $11 for a 6" doesn't seem that big a difference to me. And considering it seems we'll only be getting 2-packs from now on, the actual ML entry price could be $22 or $23, and you may not even want one of the figures that much.

If you're a Marvel fan and an action-figure collector, the itch to collect MU will hit you sooner or later. But by then, it could be several waves in and you'll be stuck paying eBay prices for a lot of what's on the shelf now.

Also, over the years, a collector probably accumulates a bunch of different scales of their favoriate characters. I don't consider MUs to be duplicative of what I've already got in MLs--just different. For example, if you like Wolverine, you may have a 1"-2" Battle Dice or Heroclix, a 4" MU, a 5" '90s ToyBiz, a 6" ML, an 8" Signature Series or Famous Covers, a 10" '90s ToyBiz Deluxe, a 12" Icons, etc.

You should dive in!

dragonman - 2009-07-28 @ 3:17 pm

:hulk:

honestly get over it guys legends didnt sell that well even when toybiz had them toybiz just put out 2 cases per wave to make it seem like it did;). anyway mu is kicking ass in sales in my area and they are getting much better (god no one mentions how much mls sucked when they 1st came out) so i am very happy i am dropping mls and we are getting an even bigger galactus hell yeah!!!!!i hope he comes with a different herald though.

lololol well the only reason they sell more then ml is: LITTLE KIDS CAN BUY THEM> MY COUSIN HAS A #$@# LOAD OF THEM SO HIS AUNT BUYS THEM< TO CONCLUED THIS ML DID SELL WHY THE HELL DO U THINK THERE SO MUCH ON EBAY< OR FREAKING TOYWIZ ETC YOU PROBALLY DON"T HAVE ANY RARES OR HTFS SSO YOUR ONLY HAPPY URE GETTING THEM SMALL> AND LESS EXPENSIVE.....

THAT GOES FOR ALL YOU MU LIIKERS!!!!!!!!!!!!#$%^&*(2

ML FOREVER :hulk: :hulk: :hulk:

SlushyFrog - 2009-07-28 @ 1:07 am

i agree that MU is looking better and better. in fact, i believe it to be possible that a year from now i'll regret not having started collecting them. the character selection is looking to be quite expansive and they can certainly do a lot of creative stuff with them.

but what's stopping me from purchasing these is my preference for 6" figs and the price point. i cannot justify paying 8+ dollars for these, as it looks like there's going to be a ridiculous amount of figures being released each year, and especially not after dedicating so much time and money to MLs just to restart a marvel collection.

for those of you who like MU, it certainly seems exciting so have fun.

tyhifive - 2009-07-27 @ 11:51 pm
honestly get over it guys legends didnt sell that well even when toybiz had them toybiz just put out 2 cases per wave to make it seem like it did;). anyway mu is kicking ass in sales in my area and they are getting much better (god no one mentions how much mls sucked when they 1st came out) so i am very happy i am dropping mls and we are getting an even bigger galactus hell yeah!!!!!i hope he comes with a different herald though.

Hey bud I know you mean well but there are people who still love & care about Marvel Legends and haven't given up on them. It's nice that it was easy for you to move on with it and you love small toys but most of us don't want to. I will agree that Marvel Universe is looking better but still not as nice as Marvel Legends. BTW that Galactus will also rule with Marvel Legends. I know this post is pointless but I just wanted to say something.

melkor08 - 2009-07-27 @ 6:23 pm

honestly get over it guys legends didnt sell that well even when toybiz had them toybiz just put out 2 cases per wave to make it seem like it did;). anyway mu is kicking ass in sales in my area and they are getting much better (god no one mentions how much mls sucked when they 1st came out) so i am very happy i am dropping mls and we are getting an even bigger galactus hell yeah!!!!!i hope he comes with a different herald though.

GohstRder144 - 2009-07-27 @ 12:32 am

Can all of you whining babies just learn to accept what's to come? i mean seriously we've had Mu for months now and guess what? they're really good. and why do you need ml \? to go with the scale of figures? what's wrong with MU? the articulation is pretty good and they're starting to get better detailed.

I for one am excited for all the news. All of you guys who are happy, u guys know what i'm tlaking about.

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