Earlier this week we told you about the new line of
3.75" Marvel Retro figures
Hasbro is doing under the
Marvel Legends banner. Now we have some more details about it we want to share with you. The line kicks off with the
three 2-packs we saw the other day which include figures of
Captain America/Black Panther, Iron Man/Cyclops and
Spider-Man/Electro. The figures will have 5 points of articulation (7 if you count the swivel wrists). They are featured on Kenner cardbacks. Hasbro owns Kenner so they chose to design these figures as if there had been a marvel line put out by Kenner back in the 80s. There wasn't of course. The 3.75" figures released back in the 80s were put out by
Mattel under the Secret Wars line, but since Hasbro doesn't own Mattel, this is what we get.
Anyway the line will start off with the 2-packs which will be sold exclusively through the
HasbroPulse website for $20 each. They will go up for pre-order later today at 5pm ET.
Then next year Hasbro plans to release an entire line of these retro style figures that will be sold online and general retail. The regular retail line will see the figures released as single carded ones, not two-packs. The single carded figures will cost about $10 each.
Hasbro sent
Pixel-Dan their prototypes of the 2-packs (which he has to mail back to them), so you all could get a better look at them. Check out his video below as well as some images.
These look fantastic. Sure, I wish they were a continuation of the Marvel Universe 3.75" Fury Files super-articulated figures and packaging, but what can one do?!Yes, these are simple (7-points of articulation actually) and the packaging looks great with the JTC art.I'm glad they chose one artist so it's not all over the place.I have been wondering about the exclusive 4th set (black packaged shimmer-finishIron Man and the charcoal/pewter Black Panther) on Pulse and how Hasbro will continue withvariant re-colored figure offerings.One or two variants packed per case of 8 figures would cause quick sell-through.I'm excited to see a list of Wave 1 and 2 figures for early 2021.
I might get a few of these for my son who isn't quite old enough to play with more sophisticated/articulated action figures but I would love for him to get into superheroes, and he already knows who Spider-Man and Captain America are.
I can also see this little line appealing to a lapsed fan who might want to decorate a home office with a piece of nostalgic kitch but doesn't have an entire toy room in their home.
If Hasbro really wanted to cash in on the retro market, would be what they did with the Star Wars vintage line and continue the line with new characters (though without the board game) and do it for lines like the 90's X-men and Spider-man lines
This is a great line that I would probably buy for a young kid. No Small parts, bright and colorful.
I don't see this becoming a collectible line right now, it'll depend on how much product they can get out of it.
Either way, its clearly NOT in a Secret Wars style pose or size... so I really don't see this as "Retro" except for the costuming choice.
Its a shame because if Hasbro made this look like a Secret Wars figure and put them in the same scale, I would buy ALL of these.
As it is this looks like an over-priced Dollar Store toy or Happy Meal Free-Bee!
JayC -
2020-09-25 @ 2:44 pm
JayC -
2020-09-25 @ 2:06 pm
Looks like the single packs are only going to cost $10. Still not really for me but I think is a fair price for those who are interested in them.
6 hours ago, EUPHORICVIKING said:Haha, I'm glad to see some people have a sense of humor. It's much appreciated!
For sure.. Im as easy going and in for a laugh as can be. I too appreciate a sense of humor, after all our hobby is toys !
I see the alure but no 5 poa for me easy pass ....
JayC -
2020-09-24 @ 6:24 pm
So apparently Hasbro is going to try and make this an on-going line that will sell at regular retail on just the single cardbacks. The 2-packs are essentially special editions and then the the main line will be single pack figures. My guess the single packs at regular retail will be more than $10. Likely the $13+ like their other retro lines sell for.
I won't pretend to speak to the entire fandom, but these will be an easy pass for me. I may get Cap but that's it. I'd rather pay $15-$16 for a nicely articulated Marvel Universe figure than $13 for a 5P one if I am going to collect 3.75" again.
My guess is we aren't really meant to be the primary target audience for these and that they will also be carried in such limited numbers that they will seemingly sell out quickly. Thats how they've done the other Retro lines. The big difference between these and those other Retro lines Hasbro has done is they were based on real action figure lines from the 80s. This is not, so I don't think the nostalgia factor will be as strong, but who knows.
17 hours ago, Lord_Scareglow said: it's like solely buying a figure for it's card art, this is wall art, nobody needs to take these out of the package
I think that is the whole point, they are meant to tickle folks' nostalgia bone (albeit for an imaginary 80s toy line, since they don't have the rights to the secret wars line) and people who like the packaging can display them on the wall. Not something i'm interested in, but we'll see how they sell. I'm sure Hasbro figures, 'hey, we were able to sell old Kenner Star Wars figures, so let's do something similar with marvel!" They are starting out on pulse and may well ultimately be fan channel exclusives as i don't really see WM, Target, etc being interested in carrying these... especially since the box of 2 doesn't really seem to allow you to even see the figures inside unless you've already looked online to preview them.
Now if Hasbro could somehow re-issue the old DC Super Powers figures, i could go for some of those
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