Hasbro Marvel Legends New Non-Plastic Figure Packaging Revealed

Hasbro Marvel Legends New Non-Plastic Figure Packaging Revealed


Jay Cochran - April 19, 2022
Back in 2019 Hasbro announced it would be removing the clear plastic used in their product packaging for environment reasons.

Well today during Hasbro's Marvel Legends live-stream we got our first look at that non-window plastic packaging for the Marvel Legends line which you can see below.

Now it should be noted most of these figures shown below are being released as Fan-Channel exclusives which means they will primarily be sold online at places like our sponsors BigBadToyStore.com and Entertainment Earth.

They are also all part of a Marvel Legends sub-line celebrating Spider-Man's 60th Anniversary. So it's not known if ALL Marvel Legends figures will be making the switch to this new style. It's possible the regular release figures will end up featuring some kind of small window with no plastic like we have seen Hasbro doing with the Transformers Legacy line. That way you can at least get a glimpse of the figure inside.

Now being able to see the figure inside the packaging isn't a big deal for figures only sold or primarily sold online, but it can be a problem for ones purchased in physical stores. Mainly because some people will try and swap out new figures for older ones and if there are no windows then it would be very hard to see if your actually getting the figure you think you are.

There have been reports that Hasbro has been looking at better ways to secure their figures in the packaging as we reported back in November.

Right now as we saw with the recent Thor: Love And Thunder wave and the upcoming Disney+ wave which will be released everywhere, those figures remain n the same window packaging that Hasbro has been using for the last several years. So for now it looks like only the sub-line figures like these Spider-Man 60th Anniversary are going windowless.

The figures below all go up for pre-order tomorrow (4/20) at 1pm ET. The Spider-Man Noir figure is a Target exclusive.
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Comments...

Last 10 comments - ( Read All Posts )
Atlantis - 2022-06-23 @ 3:45 am

They did indeed try to dance around the issue, but I appreciate that Jay time marked the pertinent spots in the interviews. The team squirmed and tried to be bold by bringing out the company's talking points, but really what else could they do. They know full well they are the faces hasbro has chosen to bolster the feeling the comany wants you to have, that they'e your friend, and really relate to you- Hasbro Pulse Fan Friday, ya'll! But they are easily replaceable, and don't think hasbro doesn't let them know it.

The real issue is how this comes on top of collector dissatisfaction, price hikes up the wazoo, selection of characters and then the inaccurate figures you get when the characters are made, etc. Eventually, Legends is gonna take a consumer hit.

Then look how long it takes for the figures to appear. That list 27:40 the last interviewer ran off, Xmanny 87? A good chunk of those (with the exception of Mr Negative), if made, won't show up until 2024, 2026. We're talking 6-8 years from now. Some of you reading this are gonna be in your mid-50s -60s by then lol. So they need to get a'crackin'.

bashpics99 - 2022-06-22 @ 12:09 pm

it is what it is. i expect a lot of MOC collectors will move on to other lines, and retail sales will drop since the one advantage retail had over online ordering (ability to inspect product for QC issues) will be gone. What impact those two consequences will have on the line are hard to foresee, but man tough time to implement this policy when collectors are already having 2nd thoughts about the line due to price increases...

and yeah i expect swapping and part stealing to be rampant, whether you purchase in store or online

leokearon - 2022-06-22 @ 7:14 am

After seeing some in hand images and videos of the new Plastic-free packaging there are a couple of problems that Hasbro should address.

The waste: Seriously, you are trying to go green and you fill most of the packaging with more cardboard that is twice as big as the figure. They should reduce the size of the box, especially as cardboard prices are on the up.The box art: Or lack of, instead of a nice or cool image of the character, like Transformers, we get a stock image render. That isn't going to attract buyers, Hasbro already use nice boxart on the backand side of their figures, so now it should be at the front.Security:As I stated before in this thread and others. If Hasbro were going the Plastic Free route, they need security, something like the Transformers Generation Selects boxes. But nope, it is the same way of opening the box with the same pieces of clear tape. That isn't going to deter thieves and swappers at all.
Atlantis - 2022-06-22 @ 3:52 am

Corporations are not your friends.

Have they been treating you like a friend does?

Something to think about.....

leokearon - 2022-04-29 @ 6:47 am
On 4/28/2022 at 9:45 PM, MonsterChris said:

Glass.

That would be one solution to plastic free packaging

MonsterChris - 2022-04-28 @ 8:45 pm
On 4/22/2022 at 3:16 AM, leokearon said:

Yeah it is hard to see how the Retro line would work without the Blister packaging

Glass.

Atlantis - 2022-04-28 @ 8:10 pm
On 4/28/2022 at 5:42 AM, bashpics99 said:

"I don't really get too worked up about the chest size of female figures, but i do agree that Hasbro could stand to have more variety in body types among the molds for female characters. A lot of them look like they might have an eating disorder, but i guess that's preferable to hinting at sexuality by making them too curvy or something...."

Again...its not about chest size. Its about accuracy. Its really no different from the complaints about lack of lines on Spider-Man's webbing, or Electro's quilted outfit. No different from Moon Knight being on the wrong buck, Dormammu having his eyes and mouth painted over, Quicksilver with granite gray hair and without his "tufts", Omega Sentinel's head painted as caucasian when she's brown-skinned. Note how "sexuality" isn't an issue when its the Sub-Mariner, the Beast, Hercules or the Thing depicted in their briefs.

When Legends puts out the likes of Psycho- Man, War Machine, Hercules, and even Rock Python, its clear that they can do figures in their correct outfits ( no matter how simple or complicated), correct body proportions from the comics. Just want to see that accuracy in their female figs as well.

bashpics99 - 2022-04-28 @ 1:42 pm

Hey, it could be worse... at least hasbro still allows their figures to come with firearms, even if its mostly sci-fi type guns.

I don't really get too worked up about the chest size of female figures, but i do agree that Hasbro could stand to have more variety in body types among the molds for female characters. A lot of them look like they might have an eating disorder, but i guess that's preferable to hinting at sexuality by making them too curvy or something.

I am glad that more female character are getting double jointed elbows.

Atlantis - 2022-04-28 @ 5:07 am

Right. But trying to make lemonade out of lemons here, if they're gonna go thru with this windowless idea, they could put their corrected robust figure in those boxes. Just a thought.

monron999 - 2022-04-28 @ 4:57 am
On 4/27/2022 at 11:25 PM, Atlantis said:

I agree. However I wouldn't call it "drastic" change.....just making the figures they way they're supposed to be made. And its not like they don't have a better mold option...after all they didn't retire or eliminate anything, far as I know.

But isn't it a little sad that in order to get the figures accurate, there has to be a "drastic" change made?

Some of you know what I mean here. If you have the Ms. Marvel from the 3 pack, or the Gamora from the SDCC 5-pack (both of these from about 8 years ago?), and stand the "vintage" Black Widow (5 yrs) next to them, clearly the newer figure has the worst detail and accuracy. No double jointed biceps, spindly, gummy legs....hardly a worthy representation from what's supposed to be one of Marvel's premiere fighters. Its like putting Cap on the pizza Spidey buck. They just use this model for their female figs way way too much.

This is absolutely correct and there is no better proof of this than to comparing the Warbird, Captain Marvel from the Odin wave and the recent Walgreens Binary. All the same person, but one of them is clearly out of cinque with the other two. And why? It's for ridiculous reasons and to deny it's an intentional thing is equally ridiculous, and I would venture to say nobody here is clueless enough not to see what they're saying with it.

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