Hasbro Toy Prices Going Up Again

by Jay Cochran
April 21, 2022
US News reports Hasbro will raise prices again later this year due to increasing costs of supplies as well as the pausing of product sales to Russia. The response to the invasion of Ukraine in recent weeks may cost Hasbro as much as $100 million in sales lost. Prices are expected to increase this summer.

Hasbro Inc said on Tuesday it would have to raise prices further to cope with soaring costs and warned of a potential revenue hit of about $100 million this year due to its decision to pause toy shipments to Russia.
[...]
"To improve product in stocks this holiday season versus last, we're advancing deliveries of key items so that we can ensure they're on hand," said Chief Financial Officer Deborah Thomas on an analyst call.


Read the full report at usnews.com





Comments...

Last 10 comments - ( Read All Posts )
Typhis - 2022-04-26 @ 3:04 pm
On 4/22/2022 at 1:36 PM, tarot said:

And he has said since he has no choice but to raise the prices. Plus, that interview was over a year ago and things have changed since. You really can't use an old interview as the basis of your argument.

The interview was in March 2022...

Atlantis - 2022-04-25 @ 6:29 am
On 4/24/2022 at 6:37 PM, McHogan said:

"....here are a few more concerns:Hasbro loves the repaint. Look no further than the Fantastic Four figures. So far weve gotten 3 version of the team (Walgreens, the modern suits and the retro versions.). At announced prices, it seems folly to expect fans to pay for another version. Especially one as niche as the modern suits...."

I hear you but at the same time, I there are cases where a repaint makes sense. The F4 are still the same people and have the same form whether its the classic blue/black suits or the blackish-blue/white "negative zone" outfits, right? My biggest complaint about the F4 is that the figures were all too basic, and the wrong heights. They finally got the flamed on Human Torch right but still, he and the Invisible Woman aren't tall as or taller than Mr. Fantastic. The Thing really could have had biceps swivel. But otherwise, I don't see an issue with their suits being repaints.

"Paint app / lack of detail: wasnt a fan of the Classic Dr Strange with his demon symbol being so close to the rest of his tunic. Even though he costed more I justified a potential repurchase with a better paint app by thinking a re-release may also include more accessories...." agree, and I really thought it was underhanded. They never glued his cloak on before so why now? And why the painted over emblem that they managed to get right on every other classic outfit?? No, they knew what they were doing because they probably are gonna have the corrected version down the line- orange gloves/belt , removable cape, accessories, etc. Correct cloak....In fact they'll probably make it a "deluxe" two pack with classic Dormammu, this time with his corrected eyes and mouth instead of a just a flame head. Increased price of course.

"niche / oddball inclusions: I see these dropping off entirely and Hasbro sticking to what they know will sell. Get ready for lots more Spidey, Wolverine, Cap, and Iron Man to anchor EVERY wave...." my biggest worry. None of the teams we wanted that haven't been made yet, chances are the incomplete teams will stay that way. Red Wolf, El Aguila, classic Shang-Chi, Iron Fist, M-11...nope. Maybe, maybe, we'll get first appearance Cap, but none of the rest of the Golden Age figures. That would be a real shame.

McHogan - 2022-04-25 @ 2:37 am
On 4/24/2022 at 9:47 PM, McHogan said:

Well for me I will be cutting down to just MCU and comic Avengers. In recent years I began to broaden my scope and started getting into other teams like XMen and Alpha Flight plus for every figure I did get I was getting two, one to open and one to keep in box. but its just not financially responsible for me to continue either practice.

Storage is becoming an issue anyway but Hasbro is pricing me out of impulse buying and any unrelated to the Avengers figures that look too cool to passup ( so long future Ghost Riders, Kingpins and Punishers)

ive got to say the future is as bleak as it has ever been for this beloved hobby. Just a year ago the Sheer amount of product was immense but I was able to snag favorites plus bonus characters or awesome BAFS like Ursa Major. But at these prices if I dont want every character, I just cant justify building a BAF I think is cool. And forget about box sets like the Children of a Thanos ( for example) going forward. That set was pricey at reasonable prices... I honestly cant image Hasbro soliciting a similar set with the announced prices. That would put a 5 figure set over $200.. I just cant believe things like this will be offered any longer. And will Hasbro continue to push out the amount of product weve seen in recent years? It stands to reason that if they cant keep prices down they surely cant keep producing the same amount of product. Especially if collectors are being more choosy.

So yeah, Hasbro raising prices means Im buying less. I fear if the majority of collectors do the same we can mark this announcement of prices rising as the beginning of the end.

To add to my previous post here are a few more concerns:

Hasbro loves the repaint. Look no further than the Fantastic Four figures. So far weve gotten 3 version of the team (Walgreens, the modern suits and the retro versions.). At announced prices, it seems folly to expect fans to pay for another version. Especially one as niche as the modern suits.

Apology figures / re-issues with more accurate details. I own 4 Infinity War / End Game Thanos figures ( among others. Looking at you IW/ EG Iron Man) It took Hasbro 4 trys and a number of years to give us their it best shot. Again, at the prices we are heading for, this is unacceptable.

another under this topic is the D+ US Agent figure. Recent years made us expect ( maybe unfairly but hey, Hasbro was on the ball with apology figures an updated accurate figure within a relatively short span of the first inaccurate version. Im speaking in generalities but Hasbro had been quick to fix these with better figures. Got to think we are heading back to the days of when we got what they gave us and there wont be another shot.

Paint app / lack of detail: wasnt a fan of the Classic Dr Strange with his demon symbol being so close to the rest of his tunic. Even though he costed more I justified a potential repurchase with a better paint app by thinking a re-release may also include more accessories. If standard figures cost as much as Deluxe/ exclusives they damn better be the definitive version on the first try

Box sets/ Deluxe figures. With prices so high if fans wait until these go on clearance to buy, will Hasbro take the chance to give us a MCU Vulture or a Toxin if they cant sell them for asking price.

niche / oddball inclusions: I see these dropping off entirely and Hasbro sticking to what they know will sell. Get ready for lots more Spidey, Wolverine, Cap, and Iron Man to anchor EVERY wave

for me it breaks down like this:

at old prices my purchases were:

75% of nearly every wave. If I wanted the BAF it was 100%

Awesome figures unrelated to the Avengers that were too cool to pass on

Exclusives ala Alpha Flight, Excalibur, Children of Thanos

Deluxe sets ( Venom, Toxin)

Pulse exclusives

ALL MCU product

If you were an Avenger you got bought

Avenger villains.

Updated ( more accurate ) figures

impulse buys. Figures Im on

Thats it.

Math doesnt work out in a Hasbros favor. Plus I have other toy interests and you know, a mortgage...

this is why Im calling it as the beginning of the end of the greatest toyline in history. Believe me, I hope it isnt true but if Hasbro continues to pump out the immense amount of product that people arent unwilling to buy for MSRP ( or at least until stores clearance them out) as we have in the past the only result is less product or the end of the line.

Ok so there were my cons. Here are the pros I can see:

figures that would have been harder to track down may be more readily available as the general fan / parents / impulse buyers may not like the asking price

lm actually forecasting spending less money

SpiderS - 2022-04-25 @ 1:51 am
On 4/25/2022 at 5:16 AM, Atlantis said:

Which is why I couldn't pay $50.00 for a figure that at best shouldn't be more than $25.00. Hasbro is simply not producing figures at that quality that warrant that price. But if people pay it, they'll raise those prices. Just the other day I saw that "kenner" retro Falcon on wm for $29.00. Its in stores and sites now though for $11.00. smh

Yeah, I feel that but here I am tracking down older Marvel/DC figures that were 8-15 dollars but are 40+ on the aftermarket, so when I put that in comparison 30 dollars doesn't seem like the end of the world when I get at max 7-10 new Marvel Legends figures per year.

McHogan - 2022-04-25 @ 1:47 am

Well for me I will be cutting down to just MCU and comic Avengers. In recent years I began to broaden my scope and started getting into other teams like XMen and Alpha Flight plus for every figure I did get I was getting two, one to open and one to keep in box. but its just not financially responsible for me to continue either practice.

Storage is becoming an issue anyway but Hasbro is pricing me out of impulse buying and any unrelated to the Avengers figures that look too cool to passup ( so long future Ghost Riders, Kingpins and Punishers)

ive got to say the future is as bleak as it has ever been for this beloved hobby. Just a year ago the Sheer amount of product was immense but I was able to snag favorites plus bonus characters or awesome BAFS like Ursa Major. But at these prices if I dont want every character, I just cant justify building a BAF I think is cool. And forget about box sets like the Children of a Thanos ( for example) going forward. That set was pricey at reasonable prices... I honestly cant image Hasbro soliciting a similar set with the announced prices. That would put a 5 figure set over $200.. I just cant believe things like this will be offered any longer. And will Hasbro continue to push out the amount of product weve seen in recent years? It stands to reason that if they cant keep prices down they surely cant keep producing the same amount of product. Especially if collectors are being more choosy.

So yeah, Hasbro raising prices means Im buying less. I fear if the majority of collectors do the same we can mark this announcement of prices rising as the beginning of the end.

Atlantis - 2022-04-25 @ 1:16 am
On 4/24/2022 at 4:56 PM, SpiderS said:

"... I will get it no matter what, even if it's over $50....the real issue seems that we went from 19.99 to 25 and then to 27 and 32 real fast..."

Which is why I couldn't pay $50.00 for a figure that at best shouldn't be more than $25.00. Hasbro is simply not producing figures at that quality that warrant that price. But if people pay it, they'll raise those prices. Just the other day I saw that "kenner" retro Falcon on wm for $29.00. Its in stores and sites now though for $11.00. smh

SpiderS - 2022-04-25 @ 12:56 am

I'm already very selective about what figures I get but if I want a figure I will get it no matter what, even if it's over $50, but again I can do this only because I never get full waves and abstain from movie figures. But the real issue seems that we went from 19.99 to 25 and then to 27 and 32 real fast, if it was more gradual hate wouldn't be as strong and vocal.

Dodge76 - 2022-04-23 @ 10:38 am
On 4/23/2022 at 4:15 AM, tarot said:

Dude it was a joke. Chill.

LMAO!

tarot - 2022-04-23 @ 9:15 am
On 4/23/2022 at 4:17 AM, Dodge76 said:

Why you always gotta talk sh!t dude? Just relax and enjoy life. Just because people say they maybe done, does not mean the end of the world lol.

Dude it was a joke. Chill.

Dodge76 - 2022-04-23 @ 3:17 am
On 4/22/2022 at 10:11 PM, tarot said:

part of me want to save all the people who are saying the are done and repost them whenever they come and complain about not finding the figure or asking why a figure is made

Lol

Why you always gotta talk sh!t dude? Just relax and enjoy life. Just because people say they maybe done, does not mean the end of the world lol.

Post Your Comment Now! (membership required)


MARVEL ACTION FIGURE RETAIL SPONSORS


Shop Online Stores for Hasbro Marvel Legends

Shopping links on this site may generate revenue when a purchase is made.
Toys Shopping Oniine


More



Advertise on Marvelous News


MARVEL REVIEWS

Toy Photography

Entertainment

Customs

Games

Sign Up For The TNI Newsletter And Have The News Delivered To You!
SOCIAL NETWORKS

ToyNewsI MarvelousNews Tformers JediInsider
Entertainment News International (ENI) is the oldest, largest, and most popular news source for adult toy collectors (kidults) all around the world.

Get the scoop every day on all the popular culture action figures, comics, games, movies, toys, and more!

Contact and Support
Advertising | Submit News | Contact ENI | Privacy Policy


All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Please Contact us about any infringements right away - CLICK HERE