Opinion: $34.99 For This Figure? HASBRO, Have You Lost Your Goddamn Mind?

Opinion: $34.99 For This Figure? HASBRO, Have You Lost Your Goddamn Mind?


Jay Cochran - January 19, 2023
Yesterday Hasbro opened up pre-orders for their newest Marvel Legends Spider-Man figure with the new Gamerverse Advance Suit figure which is based on this summerís new Spider-Man 2 Playstation video game.

The figure is being released as a Fan-Channel exclusive which means that it will only be carried by the smaller online toy etailers like our sponsors BigBadToyStore and Entertainment Earth. In other words you wonít find this one at Walmart, Target or even Amazon.

Like with many Hasbro products being released these days, this figure has sparked much debate and controversy among collectors. If you spend anytime these days among action figure collectors on social media then you no doubt have witnessed the displeasure expressed by some collectors over Hasbroís business practices. I will be the first to say that many times the complaints you see about Hasbro seem unjustified, but there are times when they arenít.

So what exactly are people complaining about in regards to this new Spider-Man figure? Well they vary but the ones that seem to pop up the most include the figure not looking game accurate enough, not using a brand new sculpt, not having enough accessories and the price. The fact the figure only comes with 1 web-shooting hand seems to bother many folks. Now I will say that I disagree with it not looking game accurate. I compared it to how Spider-Man looks in the only game trailer that we have gotten so far for the new game, and I have to say it looks pretty accurate to me. Granted the figure doesnít have the texturing on the suit as seen in the game, but the overall suit on the figure looks pretty much like it does in the trailer.



Using an existing mold as long as it fits the character has never bothered me and in this case I think the mold they chose works. It does incorporate Hasbroís pin-less technology. I agree having two web-shooting hands would have been nice but it doesnít make or break the figure IMO.

However the one complaint about the figure that seems to be shared by most that I think is hard to justify in any real way is the price. This one figure is retailing for a whopping $34.99. To me a regular sized Marvel Legends figure that only includes 1 extra pair of hands and some webbing effect pieces costing this much is absurd.

A regular general release Marvel Legends figure these days retails for $25.99. Now some will say this figure costs more because itís being released as a Fan-Channel exclusive which translates to it being produced in smaller numbers since the big box retailers arenít carrying it. So my first question to Hasbro is why is that? This figure is based on one of the most popular characters in the Marvel Universe on a brand new video game from one of the most popular game franchises based on Marvel. Why on earth would this not be a general release figure that Walmart, Target and Amazon would want to carry? No Sony isnít going to put in a stipulation that would prevent these big box retailer from carrying the figure, a figure that would only help promote and advertise their new game.

In 2021 we got a Marvel Legends Miles Morales Gammerverse figure which had sculpted texturing on the suit, an extra unmasked head, 3 sets of hands, effect pieces and a BAF piece that was released at regular retail for $24.99.

If Hasbro couldnít convince the big box retailers to carry this new Spider-Man figure that begs the question, are the days of Marvel Legends being sold at mass retail numbered?

If Hasbro wants to start producing action figures made specifically for adult collectors sold in smaller numbers online which would translate to higher prices, I say go for it, but you canít have your cake and eat it too. Higher prices like this means the quality and accessories have to be increased as well. This new Spider-Man figure while not bad looking is nothing special. There is nothing about it that warrants the higher price tag over what general retail figures sell for, especially when compared to that Miles Morales one we got just over a year ago. Iím not going to claim Hasbro is milking itís customers because they think collectors will buy anything put in front of them, but when you see figures like this sold at this price it certainly gives more credence to those who do make those claims.
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Comments...

Last 10 comments - ( Read All Posts )
Atlantis - 2023-01-24 @ 5:53 pm

No interest in the "3.75 Retro wave but man do I dig those bright colors!

A_Spidey_Fan - 2023-01-20 @ 6:54 pm

In regards the Teen Franklin and Valeria Richards 2 Pack: Count me in the group that would of preferred more Kid verisons than Teens. Having said that, nothing wrong with Teens, just would of preferred kids(Watch, about 2 years from now, they do the kids version, and it will be a Convention Exclusive of sorts, with the rest of the Fantastic 4 and Dr. Doom). If my funds for this year warrant it, I'll strongly consider this 2 Pack.

I haven't followed the comics for a long time, but I could of swore that within the last decade I guess, there have been some Time Travelling or alternate dimensions of the Teen/Adult versions of the characters arriving at Modern times, sometimes interacting with their younger counterparts, other times interacting with the 4 or even Dr. Doom. I think 1 comic had Adult Franklin interacting with his younger self and warning him of something, telling him not to tell his parents that it is him, just before Sue came in thinking that Adult Franklin was a treat, ready to protect her younger son. And I think there was another comic(I think during the Future Foundation era), where Doom was saying that he pretty much was about to become a god of some sort on an alien planet/dimension, only to say that it was beneath him, as a teen/adult

You can always say that this 2 pack are 1 of those time travelling versions of the characters if you are having a hard time putting them in your collection. Another consideration is that while maybe not the right costumes, but I suppose they could also work as MC2(The world of May Day Parker as Spider-Girl) versions of the characters as well(Though I don't know if in the Spider-Girl universe/timeline, if they were still in their teens or early adults).

For those who provided explination on Franklin's black hair: Thank you for explaining it. I would of been puzzled as to why he had Black Hair instead of Blonde. Having said that, regardless if it's Comic Accurate or not, I think Hasbro should of still included a Blonde Hair Swapping Head, for those who want a more, I guess, "Proper" Teen Franklin Richards(If that makes sense to anyone).

If I get this 2 Pack(My toy funds this year so far are not going to be as good as it used to be due to person issues in life), if down the road, I find a loose Franklin or even just the head on it's own at at good price, get the loose figure/head and just paint the hair yellow.

Reno - 2023-01-20 @ 5:12 pm
On 1/19/2023 at 11:46 PM, super-chillin said:

dan mentioned therell be a few more reveals this month so hopefully whatevers next will turn over some excitement. i know i could use some after this ordeal

I'd expect any additional reveals would have to be movie or tv based. Quantumania is only like 3 weeks away from being in theaters. ITSV2 basic figures are already out and images of the Legends have been leaked so they could be revealed any time. GOTG3, Marvels and the next Disney+ wave are probably not too far behind those. I think it will likely be a while before they reveal any more comic figures with the Spidey comic wave and the Hyperion/Dr. Spectrum 2-pack being the next of those that are likely to be revealed. I'm expecting those reveals to be a couple of months off yet.

monron999 - 2023-01-20 @ 12:25 pm
On 1/19/2023 at 6:29 PM, Atlantis said:

He and the others set themselves up as their public face, so its one of the unfortunate parts of the job. They take their bows when a figure/project turns out particularly well done, even if they themselves have actually little to do with making it, so this is the flip side. Frankly I can't understand the mentality of trolls people who go after these guys, because its a waste of time.

Having said that, hasbo is in danger of losing the consumers who rocketed them to the top earnings they've achieved. They've gone from making boneheaded blunders, to now what seems like actively ignoring their base, and insulting their intelligence. The underproduction, the poor distribution, the price hikes-the fans have put up with a lot. But theyre reaching their end with hasbro. They've enjoyed a safety net of loyal, wide-eyed apologists (and I think a lot of them truly mean well) who will always rush to their aid on social media platforms like this, but that net is tearing. Prices are rising and rising and rising, but the customer experience is sinking and to be sure, the quality of the line isn't keeping pace with the costs. The decisions make no sense.

Just compare the excellence of the upcoming Spiral figure and its price, to this standard figure for their Sony Spidey. Holy head scratcher, Batman!

Well said. They love taking the victory laps, but hate taking the penalty strokes. It just comes with the territory. Thus is the life of the sales team.

I think in the end it's up to us to speak with our dollars.

leokearon - 2023-01-20 @ 8:50 am

As Ultra Magnus would say:

super-chillin - 2023-01-20 @ 5:46 am

dan mentioned therell be a few more reveals this month so hopefully whatevers next will turn over some excitement. i know i could use some after this ordeal

Psychosomatic - 2023-01-20 @ 4:34 am
On 1/19/2023 at 4:29 PM, Atlantis said:

He and the others set themselves up as their public face, so its one of the unfortunate parts of the job. They take their bows when a figure/project turns out particularly well done, even if they themselves have actually little to do with making it, so this is the flip side. Frankly I can't understand the mentality of trolls people who go after these guys, because its a waste of time.

Having said that, hasbo is in danger of losing the consumers who rocketed them to the top earnings they've achieved. They've gone from making boneheaded blunders, to now what seems like actively ignoring their base, and insulting their intelligence. The underproduction, the poor distribution, the price hikes-the fans have put up with a lot. But theyre reaching their end with hasbro. They've enjoyed a safety net of loyal, wide-eyed apologists (and I think a lot of them truly mean well) who will always rush to their aid on social media platforms like this, but that net is tearing. Prices are rising and rising and rising, but the customer experience is sinking and to be sure, the quality of the line isn't keeping pace with the costs. The decisions make no sense.

Just compare the excellence of the upcoming Spiral figure and its price, to this standard figure for their Sony Spidey. Holy head scratcher, Batman!

I still feel like Hasbro gets more right than they get wrong, but I agree there are some weird things they have gotten wrong that would have been easy to get right had they just been been more respectful of the needs of their base. I only have about 25 characters that are absolute must-haves, so walking away from the hobby would not be too hard to do. Sad to have to think about that though (been collecting for 25 years now).

SpiderS - 2023-01-20 @ 12:41 am

My theory is that Hasbro will eventually release properly sculpted Spidey and Miles for the second game right after the game hits but first they just wanna see how well a simple repaint will do since the previous repaint ps4 spidey (that looked horrible) sold soo well and is still somehow sought after.

Atlantis - 2023-01-20 @ 12:29 am
On 1/19/2023 at 1:21 PM, SpiderS said:

Poor Dan, he's getting anger aimed at Hasbro for something he has no agency over, those fans who attack him suck, Hasbro should raise his salary for all the #$## he gets.

He and the others set themselves up as their public face, so its one of the unfortunate parts of the job. They take their bows when a figure/project turns out particularly well done, even if they themselves have actually little to do with making it, so this is the flip side. Frankly I can't understand the mentality of trolls people who go after these guys, because its a waste of time.

Having said that, hasbo is in danger of losing the consumers who rocketed them to the top earnings they've achieved. They've gone from making boneheaded blunders, to now what seems like actively ignoring their base, and insulting their intelligence. The underproduction, the poor distribution, the price hikes-the fans have put up with a lot. But theyre reaching their end with hasbro. They've enjoyed a safety net of loyal, wide-eyed apologists (and I think a lot of them truly mean well) who will always rush to their aid on social media platforms like this, but that net is tearing. Prices are rising and rising and rising, but the customer experience is sinking and to be sure, the quality of the line isn't keeping pace with the costs. The decisions make no sense.

Just compare the excellence of the upcoming Spiral figure and its price, to this standard figure for their Sony Spidey. Holy head scratcher, Batman!

monron999 - 2023-01-19 @ 10:49 pm
On 1/19/2023 at 2:39 PM, tarot said:

I just want to say if you are one of the people that are DMing Dan and Ryan's twitter accounts with abuse, Get a life. Yes you have the right to complain about the prices but you do not have the right to abuse people that don't decide the price and have very little choice in the matter. It would be like giving out to a store working for their bosses, raising the price of milk.

This is a valid point. Though I do have some problems with the way that both of them have taken shots at the fandom at times they are really just the isht filters the company has put out there to try to push the products. They do get a lot of gruff, and some of it is well deserved as they are the ambassadors Hasbro has elected to interact with the public and (try to) answer some of the questions on behalf of the company, but they really have zero to none influence on pricing. That all comes down from the greedy pigs at the top. Criticism is fine and many of us use platforms like this to share them, and we know they see it, but being rude and profane and mean is something they don't deserve. A message can be made without having to belittle them.

On the other side, other than a mass email address, there really is no way to get in contact or even know who to contact to get the message to the real villains here, the suits, and these guys knew they were the faces of the line and had to know backlash was coming. It isn't the first time, it won't be the last, and if it's really that bad they don't have to stay in that position if they didn't want to. They've often eluded to the fact that most criticisms more or less roll of their backs anymore anyway so something tells me they'll stay put just where they are.

Thirdly, all I see is support on his feed. And while it's all good that people are standing behind these guys, you would think if they were getting harassed all that bad you'd see at least some mild criticism on the feed and not just in his DM's? I don't see anything even claiming he's being harassed, unless he deleted it, but then why would he? All he seems to be saying is he appreciates the fans and is aware of the issues we might have with what's going on, which is actually a class move.

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