Marvel Talks About The Future

Marvel Talks About The Future

Jay Cochran - September 11, 2008
David Maisel, Executive Vice-President, Office of the Chief Executive, and Chairman of Marvel Studios, spoke at the 2008 Merrill Lynch Media Fall Preview today about Marvelís transformative year. This year saw the launch of an independent movie studio, beginning with blockbuster Iron Man, the 21st biggest movie of all time. The movieís $318 million domestic gross was simply a building block towards the $575 million gross worldwide Ė with Japan still to open on Sept 27. The Incredible Hulk was another winning title with $216 million in worldwide revenue and $135 million domestic gross. The Incredible Hulk has opened in Japan and China; it is the largest movie distributed by Universal in China to date.

Marvel will continue its focus on Iron Man with a sequel scheduled for release April 30, 2010. Maisel also mentioned a third Iron Man film but did not provide a release date. Continuing the build-up to the year of the Avengers is Thor, set for release in June 2010. Marvel hopes to capture the excitement that surrounded the Lord of the Rings trilogy with its focus on Thor, a Norse god struggling with his half-brother and father. The movie features significant and interesting character development juxtaposing Thorís deity and his human personality.

Captain America will have his turn at the silver screen in early May 2011. The movieís working title is the First Avenger: Captain America, capturing Capís place as the leader and founding member of the all-star Avengers. The team of Captain America, Iron Man, and Thor will come together in Avengers, scheduled for release in July 2011. Marvel will continue to inter-connect the movies with cameo appearances of the Avengers characters, similar to Tony Starkís appearance at the end of Incredible Hulk. Marvelís vision of the Avengersí movies mirrors the Star Wars saga where characters are fundamentally connected and story lines lead from one movie to the next.

Marvelís introduction as a movie studio moves in parallel with the companyís continued force as the fifth largest licensing company in the world based on retail sales. The company negotiated a profitable licensing deal for toys with Hasbro, and Maisal announced new video games based on Captain America and Thor to be released by Sega. Marvelís licensing extends into the world of theme parks with a multi-billion dollar deal for a park in Dubai, set to open in 2012, and two more parks in South Korea. These parks present no financial risk for Marvel while the company retains significant creative control and economic participation.

Even with the furor surrounding Marvelís movie, toy, and video games, the company has not forgotten its core; it is poised to take advantage of the interactive potential for comics as they move to the Internet, cellular phones, and iPhones. Marvel plans to continue efforts to digitize a 70-year library of comics and hopes to deliver these titles to an entirely new audience around the world.

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Last 10 comments - ( Read All Posts )
tivo75 - 2008-09-12 @ 7:08 pm

the Avengers movie is about Cap Thor and Ironman (and hopefully antman) going after the Hulk!!!

ShipwreckJr - 2008-09-11 @ 9:08 pm

also cap was not a founding member, IIRC.

i hope marvel can get spidey back, but from the sounds of sony doing 4 and 5... i doubt it. ohwell.

and i hope the next marvel games are better than iron man. it was okay but could have been so great.

but YAY for avengers movie!!!!

JayC - 2008-09-11 @ 8:35 pm
No plans for the Hulk to be included in ANYTHING? :hulk:

I think the Hulk will likely have a role but their line of thought seems to be that Thor, Iron Man and Cap are the three main characters people think of when they think about the Avengers. Though technically the Hulk was a founding member, his association with the team over the years has not been a tight one.

ToBeLoved - 2008-09-11 @ 7:18 pm
No plans for the Hulk to be included in ANYTHING? :hulk:

why do you think tony was at the end of the hulk? hmm, its so difficult to figure out....

ironspiderman - 2008-09-11 @ 3:58 pm

This could be a bright future.

MrMordrid - 2008-09-11 @ 2:28 pm

No plans for the Hulk to be included in ANYTHING? :hulk:

CSD - 2008-09-11 @ 11:39 am

This sounds very intereseting in my opinion. Hopefully they can open another Marvel Theme Park in America... Islands Of Adventure Doesn't Work For Me. And hopefully these movies and the games based on them will be incredible as well.

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