Türk Telekom & Marvel Announce Major License Agreement for Marvel Products in Turkey
Jay Cochran - January 27, 2010
Türk Telekom, Marvel Characters B.V. and Paimotion Entertainment Inc. are proud to announce a globally unique and comprehensive Licensing Agreement covering animated shorts, online and PC games, mobile applications, merchandising and a customized kids Web site deal.
“With this agreement, we will create, design and translate animated shorts, games and Marvel’s popular Web sites into Turkish, offering Turkish consumers unprecedented projects and products, matching Marvel’s legendary characters with Türk Telekom’s adorable mascot Can and highlighting Turkey and its culture in an extraordinary manner.”
The deal showcases a broad array of Marvel products featuring Marvel Super Heroes which will be customized and translated into Turkish. Products include animated shorts, animated TV series distributed on mobile phones and the internet, casual games, as well as the opening of Marvel Mini-Stores featuring Marvel merchandise at Türk Telekom’s stores and Web sites.
Sobee, Türk Telekom’s gaming company will also be translating the Marvel kids web site into Turkish and will develop and release animated shorts featuring Marvel’s most popular Super Heroes.
Additionally, Sobee will develop new flash-games and introduce Marvel Super Heroes into Sobee’s innovative games, such as I Can Football and Super Can Oyun, both of which have been developed by Sobee and its developer and CEO Mevlut Dinc.
“We are thrilled to be partnering with the world’s leading character-based entertainment company Marvel and its characters, which are some of the most recognized figures in the world,” said Dr. Paul Doany, Türk Telekom’s CEO. “With this agreement, we will create, design and translate animated shorts, games and Marvel’s popular Web sites into Turkish, offering Turkish consumers unprecedented projects and products, matching Marvel’s legendary characters with Türk Telekom’s adorable mascot Can and highlighting Turkey and its culture in an extraordinary manner.”
“Sobee had already made groundbreaking announcements with the upcoming release of its unrivaled games I Can Football, featuring the World’s first and fastest 11vs11 online soccer action, and Super Can, destined to become Turkey’s first hero. With the Marvel agreement, we are again spearheading unmatched projects for Turkish consumers to further enhance Turkey’s position in the world of online games,” said Mevlut Dinç, Sobee’s award winning CEO and creator of the aforementioned games.
According to Simon Philips, President, Worldwide Consumer Products for Marvel Entertainment, “These agreements are an important component of our strategy to significantly expand our presence worldwide and further maximize the potential of the Marvel brand on a global level. We are excited to be working with Turkey’s leading telecom and gaming companies and look forward to the introduction of these exciting products to Turkish consumers.”
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