Marvel President Makes Announce About Ed Norton & His Agent Fires Back!

Marvel President Makes Announce About Ed Norton & His Agent Fires Back!


Jay Cochran - July 11, 2010
We recently reported that Edward Norton would not be returning to play Bruce Banner/The Hulk for the "Avengers" movie as Marvel has decided to cast an "unknown" for the role.

With this being said and reported, Marvel President Kevin Feige has made an official announcement saying that Norton will in fact NOT be reprising his role as Bruce Banner. Here is the statement that he made:

We have made the decision to not bring Ed Norton back to portray the title role of Bruce Banner in the Avengers. Our decision is definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members. The Avengers demands players who thrive working as part of an ensemble, as evidenced by Robert, Chris H, Chris E, Sam, Scarlett, and all of our talented casts. We are looking to announce a name actor who fulfills these requirements, and is passionate about the iconic role in the coming weeks.

It sounds to me as Marvel's President is mainly saying that Edward Norton sucks or isn't good enough of an actor to play the role of Bruce Banner because he doesn't have the creativity and collaborative spirit of his other talented cast members?

Now, Ben Swardstrom, Edward Norton's agent from The William Morris agency has released the facts about what's been going on, and also acknowledges Marvel President Kevin Feige's comments about Norton. Here is the official statement:

This offensive statement from Kevin Feige at Marvel is a purposefully misleading, inappropriate attempt to paint our client in a negative light. Here are the facts: two months ago, Kevin called me and said he wanted Edward to reprise the role of Bruce Banner in The Avengers. He told me it would be his fantasy to bring Edward on stage with the rest of the cast at ComiCon and make it the event of the convention. When I said that Edward was definitely open to this idea, Kevin was very excited and we agreed that Edward should meet with Joss Whedon to discuss the project.

Edward and Joss had a very good meeting (confirmed by Feige to me) at which Edward said he was enthusiastic at the prospect of being a part of the ensemble cast. Marvel subsequently made him a financial offer to be in the film and both sides started negotiating in good faith.

This past Wednesday, after several weeks of civil, uncontentious discussions, but before we had come to terms on a deal, a representative from Marvel called to say they had decided to go in another direction with the part. This seemed to us to be a financial decision but, whatever the case, it is completely their prerogative, and we accepted their decision with no hard feelings.

We know a lot of fans have voiced their public disappointment with this result, but this is no excuse for Feige’s mean spirited, accusatory comments. Counter to what Kevin implies here, Edward was looking forward to the opportunity to work with Joss and the other actors in the Avengers cast, many of whom are personal friends of his. Feige’s statement is unprofessional, disingenuous and clearly defamatory. Mr. Norton talent, tireless work ethic and professional integrity deserve more respect, and so do Marvel’s fans.


It sounds as this is just starting to heat up and we haven't heard the end of it...

Source: HitFix

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