Marvel Announces Retailer Support For The Point One Program

The Point One program is a tremendous opportunity for both retailers and Marvel, and Marvel is proud to work with retailers to promote this unprecedented initiative. The Point One program offers readers the perfect starting point for new storylines spinning out of the new year. Self-contained and featuring some of Marvel’s greatest talent and characters, these Point One books will lay the groundwork for a whole year’s worth of storytelling.

Marvel is pleased to announce the rollout of retailer support items for the Point One Program starting in February. In an effort to maximize consumer awareness and sales, retailers will be able to order an assortment of free promotional items tied directly into the Point One program.

These items include:

Marvel Point One Bookmark – in stores 12/15/10
Marvel Point One Postcards – in stores 1/5/11
Marvel Point One Shelf talkers – in stores 2/2/11
Retailers: For more information on ordering additional items or how to qualify for the free promo items, please refer to the Marvel Mailer. As a reminder, these are the upcoming Point One titles on sale Feb through April 2011:

FEBRUARY 2011
• AMAZING SPIDER-MAN #654.1
• INVINCIBLE IRON MAN #500.1
• WOLVERINE #5.1

MARCH 2011
• CAPTAIN AMERICA #615.1
• DEADPOOL #32.1
• HULK #30.1
• THOR #620.1
• UNCANNY X-FORCE #5.1

APRIL 2011
• AVENGERS #12.1
• SECRET AVENGERS #11.1
• UNCANNY X-MEN #534.1