In a tid-bit of news that slipped by us, Walt Disney CEO Robert A. Iger announced a little over a week ago during a conference to discuss 2011 Q4 results, he revealed that Disney had obtained from Sony the merchandising rights for The Amazing Spider-Man movie. Here is what he said:
"Marvel's Thor and Captain America were among the top 10 non-sequel releases of the year and we are pleased with the performance of both films and the true benefits of our Marvel acquisition should be quite visible in 2012. First, in May, Thor and Captain America will join Iron Man, The Hulk and Black Widow in Marvel's The Avengers, the first Marvel film to be marketed and distributed by Disney. The Avengers shows great promise with a record 10 million downloads on iTunes when the trailer debuted, and it is well on its way to being our next great franchise. Then in July, Sony Pictures will release The Amazing Spiderman. We're excited about the film and expect it will drive significant benefits for Spiderman consumer products."
Division is expected to benefit next year from the release of "The Avengers" and Sony's "The Amazing Spider-Man." Disney recently brokered a new deal with the studio that enables the Mouse House to collect most of the coin from Spider-Man movie products.
"To that end, we recently completed a transaction with Sony Pictures to simplify our relationship. And then in the deal, we purchased Sony Pictures' participation in Spiderman merchandising, while at the same time, Sony Pictures purchased from us our participation in Spiderman films. This transaction will allow us to control and fully benefit from all Spiderman merchandising activity, while Sony will continue to produce and distribute Spiderman films. We won't be specific about the economics of this 2-way transaction, but we expect it will drive attractive returns for Disney."
Thanks to MN reader Jabalong for the heads up.
Source: Seekingalpha.com
Shop Online Stores for Star Wars
Shopping links on this site may generate revenue when a purchase is made.
