2012 SDCC - Hasbro's Marvel Panel

Adam Biehl (senior director, global Marvel line at Hasbro), Jesse Falcon (licensing director, Marvel), Dwight Stall (senior Marvel product design manager, Hasbro) and Kristin Hamilton (senior manager, global Marvel line at Hasbro), discuss Hasbro's popular Marvel Legends, Marvel Universe, The Avengers, The Amazing Spider-Man, and Marvel Bonka Zonks toy lines.

We are bringing you live coverage of this panel do be sure to refresh your browser often over the course of the next hour.

Introductions are being made.

Hasbro's Marvel Brand Team Members are 100% dedicated to Marvel products, don't work on any other brands.

A thank you video was played.

X-Force Marvel Legends exclusive has sold out.

Ultimate Spider-Man Animated Series toys coming in 2013.

Movie lines will shift over to animated lines in 2013.

6" Spider-Man, Nova, and Iron Spider for animated Ultimate Spider-Man line coming next year.

Marvel Universe -

2012 Digital Comic Exclusive will be Marvel Universe Old Man Logan with baby Hulk. This will be offered at NYCC when you sign up for Marvel's Digital Comics.

MU Team Packs, Colossus as Juggernaut, Emma Frost and Cyclops

Marvel Legends:

2013 will see mini build-a-figure. Wave 1 will see Hit Monkey who has lots of articulation.

Wave 1 will include Savage She-Hulk and Red She-Hulk with all new body sculpt. Ultimates Captain America and the original X-Force Wolverine, Iron Fist (White), Protector, Sentry and Hyperion. There will also be Archangel in both classic color and Black & Silver.

Wave 2 - Jim Lee Jean Grey, The Wrecker, Bulldozer will be the swap figure for Wrecker.

Moonstone from Thunderbolts will be done with an all new body sculpt. She will be released sometime in 2013.

Iron Man 3 will see Micro Muggs which will be sold in blind bags and 2" talls. They are permanently attached to bases.

There will be a Build-A-Figure Iron Monger released in 6" scale in 2013, its comic book version. This figure will be big.

Q&A

Check out slides from the panel below.

BAF Rocket Raccoon is a good possibility.

Orange Fing Fang Foom is on hold till they can figure out a way to bring it to folks. They decided to go with the Hellicarrier and didn't want to offer two big items cause of price. It could make its way back in the line at some point.

Should see more MU on shelves soon. Other Marvel lines slowed down the MU stuff a bit this year but the stuff is coming.

Stryfe was never intended to be a ML Build-A-Figure. Stryfe is being redone so its a much better figure and released down the road.

Ab Crunch joint for female bodies is not in the works right now, but never say never.


Panel ends.