With a new year upon us, it seems like the dreaded price increase for Hasbro's 6" action figure lines is also upon us as well. Earlier today we were treated to our first Marvel Legends pre-order for 2021
, and with that many couldn't help but notice the increase in price from the normal $19.99 to $22.99.
I've been doing some checking, and while not officially confirmed by Hasbro
yet, this price increase seems to be for all Marvel Legends
releases as well as other 6" lines like Hasbro's Star Wars Black Series
. I haven't checked on every single 6" line Hasbro does, or other scales of figures from Hasbro
, so I can't say for sure how it will impact things like Power Ranger, G.I. Joe Classified
or even smaller scale lines or things like Transformers
. I wouldn't be surprised if we don't see some kind of price hike all across the board.
From what I can tell you should expect to see prices increase with products seeing release around July time frame.
While seeing prices increase is never a good thing, it should also be noted that Hasbro has held off on increasing their prices for these things for several years, and truth is the prices only go up on these things, not down.
I also don't know what kind of impact these price hikes will have at the big box stores like Walmart
. Those stores often are given discounts the smaller guy doesn't get, just because they order so much more inventory, and they could likely take on a price increase without raising prices on the consumer, at least for a while just to try and thin out the competition. Small retailers don't have that luxury, so this kind of thing tends to hurt them more than the larger stores. We will have to wait and see how all this plays out.