Hasbro Marvel Legends And Other 6" Lines Price Hike For 2021?!?

Hasbro Marvel Legends And Other 6" Lines Price Hike For 2021?!?


Jay Cochran - January 11, 2021
With a new year upon us, it seems like the dreaded price increase for Hasbro's 6" action figure lines is also upon us as well. Earlier today we were treated to our first Marvel Legends pre-order for 2021, and with that many couldn't help but notice the increase in price from the normal $19.99 to $22.99.

I've been doing some checking, and while not officially confirmed by Hasbro yet, this price increase seems to be for all Marvel Legends releases as well as other 6" lines like Hasbro's Star Wars Black Series. I haven't checked on every single 6" line Hasbro does, or other scales of figures from Hasbro, so I can't say for sure how it will impact things like Power Ranger, G.I. Joe Classified or even smaller scale lines or things like Transformers. I wouldn't be surprised if we don't see some kind of price hike all across the board.

From what I can tell you should expect to see prices increase with products seeing release around July time frame.

While seeing prices increase is never a good thing, it should also be noted that Hasbro has held off on increasing their prices for these things for several years, and truth is the prices only go up on these things, not down.

I also don't know what kind of impact these price hikes will have at the big box stores like Walmart and Target. Those stores often are given discounts the smaller guy doesn't get, just because they order so much more inventory, and they could likely take on a price increase without raising prices on the consumer, at least for a while just to try and thin out the competition. Small retailers don't have that luxury, so this kind of thing tends to hurt them more than the larger stores. We will have to wait and see how all this plays out.
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Last 10 comments - ( Read All Posts )
leokearon - 2021-01-14 @ 8:24 am
8 hours ago, GrtWhiteCustoms said:

Time to become "Ultra-picky" with my choices. Stiltman may be the last full wave I buy. I always thought legends were over priced but $25 for one figure....major bummer

I cannot justify it unless it completes a team

( I'm looking at you Banshee, Angel and Havok) 

 

Btw....does anyone else think they really missed the mark on the New Jean Grey's head...but knocked it out of the park with Firestar?  Gonna be some head swapping going on in my casa!

I'm already doing that and have been for a long time

GrtWhiteCustoms - 2021-01-13 @ 11:35 pm

Time to become "Ultra-picky" with my choices. Stiltman may be the last full wave I buy. I always thought legends were over priced but $25 for one figure....major bummer

I cannot justify it unless it completes a team

( I'm looking at you Banshee, Angel and Havok) 

 

Btw....does anyone else think they really missed the mark on the New Jean Grey's head...but knocked it out of the park with Firestar?  Gonna be some head swapping going on in my casa!

mako - 2021-01-13 @ 3:48 pm
13 hours ago, Emnems80 said:

What I will find interesting is if the price hike will apply to the Eternals wave. The wave originally was supposed to come out last year and the figures have already been made.

IF it happens, there's really no reason why it wouldn't apply to the Eternals wave. It's not like anything new is being done to them to make figures more expensive, it's an across the board hike brought about by the current financial climate and an increase in the minimum wage. It's a pretty good possibility we'll see a similar hike in everything from almonds to Zagnut bars.

Whether the figures were supposed to come out this year, next year, or last year is immaterial. It sucks, but it happens.

sentinelofliberty41 - 2021-01-13 @ 12:05 pm
9 hours ago, Emnems80 said:

What I will find interesting is if the price hike will apply to the Eternals wave. The wave originally was supposed to come out last year and the figures have already been made.

Yeah, that's true. It'll be a jerk move if they charge the higher price. It'll also probably kill that wave as I don't see it moving off the shelves much.

Satam - 2021-01-13 @ 2:59 am
45 minutes ago, Psychosomatic said:

Sort of how I feel too, but I will be good money we see Tigra, Banshee, Blob, Toad, and Classic Doctor Strange within the next 12 to 16 months... they are just too long overdue, and given the number of figures they have pumped out the last few years, these characters are only logical.

There have been several hints about a figure that could very well be Tigra coming in the near future, and Dwight has said numerous times that he intends to get to Banshee sooner than later.

Emnems80 - 2021-01-13 @ 2:46 am
3 hours ago, sentinelofliberty41 said:

They'll do great on the aftermarket though. Once the film drops and everyone has suddenly been a "huge Eternals fan for years" people will be scrambling to buy them. 

What I will find interesting is if the price hike will apply to the Eternals wave. The wave originally was supposed to come out last year and the figures have already been made.

Psychosomatic - 2021-01-13 @ 2:20 am
3 hours ago, Dodge76 said:

I am pretty much done soon anyways. Just planning on Modock and Firestar. Gave up on seeing Banshee and Longshot as well as Tigra. Hasbro really does not seem like they want to do them. Gijoe has been a cluster so I am wrapping that up with Flint and Lady Jayee.

Sort of how I feel too, but I will be good money we see Tigra, Banshee, Blob, Toad, and Classic Doctor Strange within the next 12 to 16 months... they are just too long overdue, and given the number of figures they have pumped out the last few years, these characters are only logical.

StinkyMonkey - 2021-01-13 @ 1:11 am

If Marvel Legends wants to go up in price fine.. but bring up the quality control. No more frozen joints, and no more horrible paint applications. Ill pay $5-$10 more to be guaranteed a perfect figure every time.

sentinelofliberty41 - 2021-01-12 @ 11:48 pm
11 hours ago, mako said:

Wow, just hit me. This is gonna be especially bad for nowhere lines like the upcoming Eternals.

They'll do great on the aftermarket though. Once the film drops and everyone has suddenly been a "huge Eternals fan for years" people will be scrambling to buy them. 

Satam - 2021-01-12 @ 11:29 pm
45 minutes ago, Dodge76 said:

I am pretty much done soon anyways. Just planning on Modock and Firestar. Gave up on seeing Banshee and Longshot as well as Tigra. Hasbro really does not seem like they want to do them. Gijoe has been a cluster so I am wrapping that up with Flint and Lady Jayee.

I'd be really surprised if we don't see Tigra this year, honestly. There have been several hints pointing in her direction over the last few months.

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